Factor That Influence Decision Making In Purchase

www.ccsenet.org/ijbm International Journal of note and Management Vol. 6, No. 11; November 2011 mould of Family Structure on Consumer Decision-making Style in Iran Kambiz Heidarzadeh Hanzaee think professor Marketing Department of Business Management, acquirement and explore Branch, Islamic Azad University Ashrafee-e-Esfahani Highway, Hesarak Road, Zip code: 1477893855, Tehran, Iran Tel: 98-21-4486-9667 E-mail: heidarzadeh@srbiau.ac.ir Fereshteh Lotfizadeh, Ph.D (Corresponding author) Department of Business Management, Science and Research Branch, Islamic Azad University Second floor, 20 No, Shahid Seyyedi Alley, northern avenue Street Zip code: 3413966674, Qazvin, Iran Tel: 98-912-381-5385 E-mail: Lotfizadeh1981@gmail.com sure: January 29, 2011 inside:10.5539/ijbm.v6n11p297 Accepted: June 22, 2011 Published: November 1, 2011 URL: http://dx.doi.org/10.5539/ijbm.v6n11p297 Abstract Purpose- The excogitation of this conceptual paper is to attempt to demonstrate the impact of marital authoritys and family structure on consumer decision-making style within an Islamic gloss. purport/methodology/approach- This paper extremitys to understand how husbands/wives with Eastern norms and Islamic cultivation use different decision-making style.

Reviews of literature in consumer decision-making and family structure served for the development of the conceptual arguments. This article utilizes the library and secondary data from design Bank Group (2006) and Statistical Center of Iran (2007) for analysis. Findings-Family structure (that is male-dominate, wife-dominate, enunc iate decision-making or egalitarianism style! ) and also Islamic norms and Iranian destination have profound impact on decision-making style on Iranian families. Research limitations/implications- Since the paper presents only the conceptual role model and secondary data, it does not include empirical look into that could be carried out to validate the arguments presented in this paper. Children have dumbfounding influence...If you want to get a full essay, order it on our website: BestEssayCheap.com

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