Wednesday, August 26, 2020

Mitigation of the Global Greenhouse Gas-Samples for Students

Question: What Was the Expected Impact on Canada? Answer Presentation The Paris Agreement had been a memorable one for making any extreme strides for the environmental change. This understanding concentrated on the relief of the worldwide ozone harming substance discharge and adjustment. In excess of 160 nations took an interest and consented to the arrangement in 2016. A portion of the nations included USA, Japan, India, China, Canada, Germany, Brazil and so on. The biggest producers of green house gases were USA and China. Canada has recorded the least of about 1.95% of the complete outflow of the world (Azzara Rutherford, 2015). Examination This understanding considerably affected Canada however the nation has an exceptionally less outflow pace of ozone depleting substances. After the Paris understanding, the moderate legislature of Canada was casted a ballot for the Prime Minister of Liberal Party, Justin Trudeau. He had a similar objective as Stephen Harper, his forerunner as for decrease of the emanations by about 30% by 2030. He found a way to turn around the current activities of opposing the climatic conditions. Trudeau was resolved to contribute about $2.65 billion for the following five years as an arrangement to help the creating nations in battling against the atmosphere changes after the Paris understanding. Canada made certain strides following the Paris understanding. There was a quick gathering of the ecological pastors from 28th January, 2016 to 29th January, 2016. There was another gathering of the priests on third March, 2016. There was a gathering between the Prime Minister of Canada and the then President of USA on tenth March, 2016 about the climatic changes. Trudeau likewise consented to a reciprocal atmosphere arrangement with the then President of USA, Barrack Obama following the Paris understanding that concentrated on the aeronautics business and the methane contamination. The spending plan was postponed at Canada on 22nd March, 2016. This financial plan characterized another vision for the economy as a worldwide development community for Canada. A lot later, the cost of carbon was declared in Canada on third October, 2016. There was a vote in the Canadian parliament on fifth October, 2016 to sanction the Paris understanding. On that very day, the understanding was approved in the nation. It was trailed by a worldwide arrangement to st age down the HFC contamination on 15 October, 2016 (Government of Canada, 2016). The Government of Canada intended to get together with the regions and the regions to take the important activities on the progressions of atmosphere in the nation and decrease the contamination of carbon. The Climatic Change Adaptation Program helped the northern and the Indigenous people group to address the plausible dangers and difficulties on account of the climatic changes. The Canadian Government wanted to work with the United States and the Mexican government towards finishing a mainland bargain about environmental change (Thoms, 2015). USA and Canada were resolved to take essential activities in decrease of the methane outflows from the oil division (White House, 2016). Both the nations cooperated on projects, methodologies and strategies. They attempted to diminish the HFC outflow cooperating. Both these nations attempted to build up an Arctic initiative model so as to secure the adjustments in the atmosphere. References Azzara, A., Rutherford, D. (2015). Air contamination from marine vessels in the US High Arctic in 2025 (Vol. 1). ICCT Working Paper 2015. Administration of Canada, (2016). Canadas activity on environmental change. Accessible at: https://www.canada.ca/en/administrations/condition/climate/climatechange/atmosphere activity/activity atmosphere change.html Thoms, Z, (2015). Canada and the Paris Agreement on Climate Change. Accessible at: https://energyinsider.ca/index.php/canada-and-the-paris-concurrence on environmental change/ White House, (2016). U.S.- Canada Joint Statement on Climate, Energy, and Arctic Leadership. Accessible at: https://obamawhitehouse.archives.gov/the-press-office/2016/03/10/us-canada-joint-articulation atmosphere vitality and-cold administration .

Saturday, August 22, 2020

Interpersonal Communication in an Intercultural Setting :: essays papers

Relational Communication in an Intercultural Setting Social development in the twenty-first century has increased the accentuation on relational correspondence in an intercultural setting. As our reality develops, extends and turns out to be progressively more interconnected by different mechanical advances, the requirement for successful relational correspondence among contrasting societies has become very clear. Because of the progression of innovation in the present world, a world where some representatives are engaged with exchanges with other agents in faraway nations, the call for information on intercultural correspondence inside this setting has become a reality. Relational correspondence is a type of correspondence that includes few individuals who can associate solely with each other and who along these lines have the capacity to both adjust their messages explicitly for those others and to acquire quick translations from them (Lustig et al, 1993). Albeit relational correspondence is generally thought of as being perf! ormed in little, brought together gatherings, a need to widen these gatherings and achieve a general sentiment of social mindfulness has gotten evident. In a specific way, all correspondence could be called relational, as it happens between at least two individuals. Be that as it may, it is valuable and viable to confine the definition to recognize those connections that include a moderately little gathering of individuals, for example, couples, families, companions, workgroups, and indeed, even study hall bunches from those including a lot bigger quantities of individuals, as would happen in broad daylight rallies or among gigantic TV crowds. In contrast to different types of correspondence, relational correspondence includes individual to-individual connections. Also, the recognition that a social bond has created between the interactants, anyway questionable and brief it might appear, is likewise a lot almost certain. Intercultural correspondence is an emblematic, interpretive, value-based, relevant preparing apparatus with which individuals from various societies make shared implications (Berko et al, 1998). At the point when we address somebody with whom we share close to nothing or no social bond, it is alluded to as intercultural correspondence. Our need to convey across culture can be exceptionally valuable by and by and expertly. Inside an intercultural setting, nonverbal and verbal correspondence are both pervasive in accentuating the distinctions in societies. The way we act and the things we state decide if we have a place in a specific culture. Nonverbal correspondence frameworks furnish data about the significance related with the utilization of space, time, contact and signals. They help to characterize the limits between the individuals and nonmembers of a culture (Koester at al, 1993). So as to completely appreciate and profit from relational correspondence in an intercultural setting, one should initially increase a fu! ll, complete information on the deciding elements of culture.

Sunday, August 16, 2020

Killing Time

Killing Time Somehow I got rid of time without even noticing. Last week I was walking the city streets, the scorching sun overhead, and someone stopped me and asked me for the time. I looked up at the sky and responded with two words: “It’s daytime.” I didn’t mean for my answer to sound glib or off-putting, but it was the only answer I had. I didn’t have my phone with me, and I don’t own a watch. Truly, I had no idea what time it was. Throughout my minimalist journey, I’ve learned a lot about change, often forcing myself to grow by way of experimentation: I stopped buying junk, I got rid of my TV, I killed the Internet at home, I stopped using a dishwasher, I started questioning my possessions, I donated 90% of my stuff, I left corporate America, I got into the best shape of my life, I got rid of goals, and I started contributing to other people. I did many of these things to test my limits, to grow as an individual, but I wrote about these experiences to show people changes are possibleâ€"and often easier than we think. Sometimes, however, my changes are accidental, as was the change I noticed most recently: these days I rarely keep track of time. Over time, I got rid of time. I sold my watches. I donated all my clocks. I removed the clock from my computer. I got rid of my microwave, which had a clock. I tossed my alarm clock (I use my phone). Now my apartment has no clocks. The only clock that remains is the one on my phone, which I usually leave in a separate room if I’m home, and I often leave at home when I’m away. There is a clock in my car, but it’s intentionally set to the incorrect time so I can’t rely on it. Now I wake when I want to wake, write when I want to write, exercise when I want to exercise, eat when I want to eat, and live life every minute of every day, irrespective of time. I realize this time-free approach isn’t practical for many people, but maybe it still has a practical application for everyone: maybe you can take one day each month (or even one day a week) and kill the time. Do we really need a watch and a phone with a clock? Do we really need clocks in every room of our homes? Without time, it is easier to focus on the task at hand. If I’m spending time with a friend, we can closely listen to each other and not worry about the time. If writing, get lost in the act of writing. If exercising, focus on the specific exercise. And so forth. Do you think you would be more focusedâ€"and perhaps enjoy your days moreâ€"if you were less constricted by time? It’s at least worth thinking about, isn’t it? Read this essay and 150 others in our new book, Essential.

Sunday, May 24, 2020

Repressed Memories And Other Memories Essay - 1374 Words

From what I remember that night it had been like any other. Repressed memories and such. I had been mom’s helper in the kitchen and dad’s little grease monkey in the garage. It was nice being the happy family, everyone would imagine us to be. Mom and dad were paid well and known around town for being the kind hearted Argo’s with the perfect life. No one would have had a second thought about anyone wanting us dead for any sort of reason. I was 5 when all hell had broken loose in my house and my life had been shattered into a billion pieces. Although I have to say I’ve been holding up pretty well for the past 12 years. Anyway, my dad had a best friend who he had grown up with. He was there when dad had eagerly ran to his house to tell him about the girl he had met at a festival. He was there for the wedding, my birth, birthdays, etc, etc. He even had a key to the house which put my mom on her toes whenever it was just me and her at home. I had known him as my uncle and from the small things I noticed he had a thing for my mom. He’d sometimes put his hand on her waist as if she was his and only his but of course this had only happened when dad was busy with his back turned. My mom would silently tug away trying not to make a scene, knowing how much it’d upset dad. She was a loyal and trustworthy person. This had gone on for as long as I could remember, but I don’t recall my mom ever enjoying him around if anything you could see the unsettlement in her eyes. People would alwaysShow MoreRelatedMemories Of A Human Being : Name, Hair Color, Eye Color And Skin Color1288 Words   |  6 Pagesbeing: name, hair color, eye color, skin color. However, memory plays just as big of a role in giving a person his or her identity. Memory tells the likes and dislikes, friends and foes, and pleasant and traumatic experiences of a person. Sometimes, though, the memory can be misleading since the brain is able to repress memories of traumatic experiences. In the 1990s, there was a surge in the amount of curiosity scientists had about repressed memories (Zezima and Carey) because of the many court casesRead MoreRepressed Memories : Truth Or Fiction1129 Words   |  5 Pages Repressed Memories: Truth or Fiction Talia E. Shuman The University of Tampa â€Æ' Repressed Memories: Truth or Fiction When people think of memory repression, people think of child sexual abuse scandals, parental abuse, traumatic injuries, and post-traumatic stress disorder. Memory repression is thought by some to be a defense mechanism of the brain in the event of extreme distress. The memory of the event is pushed back into the corners of the unconscious, and is only recovered after a longRead MoreThe Validity of Recovered Memories1685 Words   |  7 PagesRecovered Memories The sudden recovery of repressed memories from a traumatic event such as childhood sexual abuse can be both validating and confusing for clients that are seeking help with various problems. These new memories might be able to help client identify the cause of their feelings and issues that are affecting their life. However for others it can be a very difficult time because of the conflicting emotions about the abuser. Worst of all when dealing with the recovery of repressed memoriesRead MoreEssay on Decay Theory in STM and Theory of Duration in STM820 Words   |  4 Pagespsychological state as when they first learnt the information. Godwin (1969) investigated the effect of alcohol on recall and found individuals were better able to recall information learnt when drunk if they were drunk. Other drugs seem to affect memory similarly. Bower (1981) however found that the same principle applied to mood did not have such a convincing effect but only a tendency to produce State-Dependent Retrieval.SPANSTYLE=COLOR:RED 3. Thirdly, recall mayRead MoreThe Psychoanalytic Concept of Repression Essay1325 Words   |  6 Pagesejection from consciousness of memories of threat, and especially the ejection from awareness of impulses in oneself that might have objectionable consequences.† In layman’s terms when forming a memory, the brain takes what we see, hear, smell, feel and taste and fills in the blank spaces with information that we have perceived from common knowledge and stores it as a memory. But sometimes something happens that is so shocking that the mind grabs hold of the memory and pushes it underground intoRead More freud Essay617 Words   |  3 Pagescomparative study. First the subject is susceptible to pretend to elude the fulfillment of an unpleasant obligation. The second, is referred a conception of the human being like whom cannot dominate everything by himself; the subject’s ethical and other standards were the repressing forces. In this essay, I disagree with Sigmund Freud theory of â€Å"repression†, He doesn’t give a detail information of the causes of the mental disorders, and he doesn’t gives enough examples to understand his theoryRead MoreThe Accuracy And Validity Of Autobiographical Memory Among Individuals Who Have Experienced Childhood Sexual Abuse ( Csa )1478 Words   |  6 PagesThe accuracy and validity of autobiographical memory among individuals who have experienced childhood sexual abuse (CSA) has been questioned since these experiences are highly emotional and traumatic. Some individuals may believe that recovered memories through the use of therapy or spontaneously may be recalled in an effort to gain money in a court case or seek revenge against an individual. In order to examine whether this statement of a disbelief in the accounts of individual’s experience withRead MoreThe Repressed Mind Of Victims That The Post Traumatic Stress Disorder ( Ptsd )956 Words   |  4 PagesResearchers, J. Douglas Bremner, Katherine Krause Shobe and John K. Kihlstrom establish in their study on the repressed mind of victims that the Post Traumatic Stress Disord er (PTSD) that women of childhood sexual abuse exhibited poorer memory for words that had been recently studied and increased insertions of alternative words other than critical lures (Bremner, Shobe, Kihlstrom, 2000). Post-traumatic stress disorder (PTSD) according to the Mayo Clinic, Is a mental health condition that s triggeredRead MoreSigmund Freud, Neurologist And Founder Of Psychoanalysis,1320 Words   |  6 Pagesrecalling available memories, the unconscious contains memories that cannot be recalled because they are repressed by a censor. â€Å"Wishes repressed and relegated to unconsciousness are not dead imagery but actively living psychical facts which struggle, not against a mechanical and automatic impediment, but against a psychical force that holds them in restraint and which can be avoided or deceived.† (Carr 325) In other words, we do not get a choice in whether memories become repressed, but repression doesRead MoreLiving with Multiple Personalities1443 Wor ds   |  6 Pagesabout themselves and they have diverse memory variations. The disorder is also diagnosed nine times more in women (Dryden-Edwards). Since children are not as good as adults at controlling their behavior and paying attention to time, it is much more difficult to diagnose MPD in children (Waseem 2). Patients that have MPD usually have severe depression, post-traumatic stress disorder, and they have aggressive and hostile behavior. Other symptoms include frequent memory lapses, finding new items that were

Wednesday, May 13, 2020

Symbols And Symbols Of Symbols Essay - 2175 Words

Symbolism is commonly found in most religions practiced today. Religious symbolism is the use of symbols, including archetypes, acts, artwork, events, or natural phenomena, by a religion (http://www.ancient-symbols.com/religious_symbols.html). Symbols vary from each religion and belief. Religions view religious texts, rituals, and works of art as symbols of compelling ideas or ideals. Symbols help create a resonant mythos expressing the moral values of the society or the teachings of the religion, foster solidarity among adherents, and bring adherents closer to their object of worship (http://www.ancient-symbols.com/religious_symbols.html). Within some religions, the same symbol is recognized and will serve a different symbolic purpose or meaning. Christianity and Judaism both use symbols within the religions. Christianity has a close relationship with Judaism, both historically and theologically. Jesus, his disciples, and the members of the earliest Christian churches were all Jews. However, in the 2,000 years of history since Jesus, the relationship between Christianity and the ancient faith in which it is rooted has often been unsettled (http://www.religionfacts.com/charts/christianity-judaism). Opposing views about Jesus and his purpose, the Christian faith viewing Jesus as the messiah and worshipping him with the belief he is the incarnation of God, and the Jewish faith with a disbelief that the messiah could be Jesus, instead, worshiping one single eternal GodShow MoreRelatedSymbols And Symbols Of Icons1845 Words   |  8 PagesIconography is the traditional or conventional images or symbols associated with a subject and especially a religious or legendary subject (Iconography). Icons are used in all religions to r epresent and commemorate religious figures and symbols that are held with great honor within the religion. Icons are used to represent some sacred personage, such as a saint or an angel or Christ (The Definition of Icons). Icons are typically written on wood and honored as sacred (Goldammer). Not only isRead MoreA Symbol Of Palestine1844 Words   |  8 Pagesdescribe how each refugee was a symbol of Palestine. He shows Abu Quais’ character and his deep connection to the land. â€Å"Abu Quais rested on the damp ground and the earth began to throb under him and tired heartbeats, which trembled through the grains of sand and penetrated the cells of his body.†[1] He represents that thousand of Palestinians who were born in Palestine and who spent their entire lives taking care of this land. The second refugee Assad is the symbol of desperateness and strength ofRead MoreWhat Is A Symbol1827 Words   |  8 Pagesvs. Individual Thought: Discussing the Categories of Unde rstanding When discussing the use of symbols in both Durkheim and Strauss’ works, it is important for us to look at how both thinkers talk about the categories of understanding. In Elementary Forms, Durkheim believes the categories of understanding are grounded in the social, using Australian totemism to explain how the primitive mind used symbols derived from collective thought to create the ways in which we categorize ideas in society todayRead MoreThe Symbol Of The Flag2037 Words   |  9 PagesThe American flag; our nation’s symbol that we as citizens have all come to maintain common relations when reflecting on our country. The iconic symbol prides with thirteen white and red stripes representing what was once our country’s thirteen colonies. There are fifty white stars placed upon a blue background representing all of our fifty states. The nation’s flag waves high in the sky or is pinned to people’s walls representing our nationalism and accomplishment s. The colors of the flag can beRead MoreThe Birthmark as a Symbol795 Words   |  3 PagesThe Birthmark as a Symbol In Nathaniel Hawthorne s, The Birthmark, the symbolism is quite evident of the birthmarks upon Georgiana s face. It represents Aylmer s struggles with nature and science, through his repeated attempts of the removal of it. This clash between science and nature illustrates the concept of man versus woman, through the femininity of nature and the masculine traits of the world of science. Throughout the story, nature is portrayed as feminine and is even present throughRead MoreThe Symbols Of The Scrolls713 Words   |  3 Pagesfilled with well-preserved scrolls bound together by hemp ropes with various symbols between the shelves and behind the scrolls. More floors were above and below, the center of all of them empty so that the floors below can be seen, stairs going between the floors on the side opposite where the group entered in from. â€Å"Now let’s see if these scrolls say anything,† begins Ir’a as he picks out and unwraps a scroll that had the symbol of a familiar language. â€Å"Here’s something I can read†¦Ã¢â‚¬  he begins beforeRead MoreSymbol for Advertising1383 Words   |  6 PagesSymbol for Advertising In communicating, advertisers have a thought to share with their audiences. The exact thought or message can only be shared if oneness of thought is achieved. The difficulty is that thought cannot simply be picked up and placed in another person s head. Thus, a communicator must select some symbols or sign that both sender and receiver can understand the same thing. Businesses, groups and individuals use trademarks, logos and symbols to generate brand awareness in publicRead MoreThe Symbol Of The Mockingbird1074 Words   |  5 Pages As I am reading, I evaluated the symbol of the mockingbird. To begin with, the mockingbird symbolizes innocence and selflessness. There were two main people in the novel who represented the mockingbird and showed on many accounts, innocence and selflessness: Boo Radley and Tom Robinson. First of all, the mockingbird could be represented by Boo Radley. Miss Maudie told the children, â€Å"Mockingbirds don’t do one thing but make music for us to enjoy† (Lee 119). Boo Radley, like the mockingbirdsRead MoreThe Symbols Of The 1920s934 Words   |  4 Pagesracy â€Å"mass culture†; in fact, for many–even most–people in the United States, the 1920s brought more conflict than celebration. However, for a small handful of young people in the nation’s big cities, the 1920s were roaring indeed. The most familiar symbol of the â€Å"Roaring Twenties† is probably the flapper: a young woman with bobbed hair and short skirts who drank, smoked and said what might be termed â€Å"unladylike† things, in addition to being more sexually â€Å"free† than previous generations. In realityRead More symbolaw Symbols and Symbolism - Birds as a Symbol in The Awakening597 Words   |  3 PagesBirds as the Symbol of Bondage and Freedom in The Awakening Birds that are enclosed in cages indicate solitude and bondage; those that roam in the open air above the seas represent freedom and happiness. The captivity or freedom of these animals is the symbolism that Chopin uses to illustrate the captivity Edna experiences from society and the freedom she desires.   Through this vivid bird imagery in her novel The Awakening, Chopin elucidates the struggle and freedom Edna encounters

Wednesday, May 6, 2020

Pho 24 †Vietnamese Franchise System Free Essays

MODULE 1 1. Brief history of the chosen company. 2. We will write a custom essay sample on Pho 24 – Vietnamese Franchise System or any similar topic only for you Order Now The company’s mission statement: Mission, Vision, Major Goals, Core Values. 3. Some preliminary evaluation of the CEO’s leadership capabilities in comparison with key characteristics of good strategic leaders. Question 1. Brief history of the chosen company. 1. Introduction PHO24 used to be a Vietnamese noodle restaurant chain belonging to Nam An Group, the biggest FB Corporation in the country. Apart from PHO24, Nam An Group has owned and operated many other different FB brands including An Vien Restaurant, Maxim’s Nam An Restaurant, ThanhNien Restaurant, An Restaurant, Goody Ice Cream, Goody Plus Ice Cream, Ibox Cafe, etc. The first PHO24 outlet was opened in June 2003 on Nguyen Thiep Street, opposite to the prime landmark Saigon Sheraton Hotel. By June 2010, PHO24 has opened 77 outlets in Ho Chi Minh City, Ha Noi, Da Nang, Vung Tau, NhaTrang, Binh Duong, Jakarta (Indonesia), Manila (Philippines), Seoul (Korea), Phnom Penh (Cambodia), Sydney (Australia) and Hong Kong. PHO24 plans to open more stores in all major cities of Vietnam as well as in overseas markets, where there are extensive Asian populations. The founders believe that PHO24’s business concept is unique but easy to multiply due to its small space requirement, low investment, standardized operational procedures, and most importantly, the top quality of the food. Now, PHO24 noodle restaurant chain belongs to VTI, owner of Highlands Coffee, Hard Rock Cafe,   Emporio Armani, Swarovski, Aldo,   La Vie En Rose, Debenhams, Coorslight, Orangina†¦ 2. Brand name: PHO has been the most famous dish of Vietnam but it was only known as street food for many decades. Therefore, the founders of PHO24 saw this is an excellent opportunity to create a new business concept that meets the high standards but still preserving the traditional value. After nearly two years of market research – especially the customer’s taste – PHO24 has invented a unique flavor for PHO’s broth derived from 24 top-quality ingredients and spices. The  number  24  is  meaningful  for  Pho  24 * Pho  24 locations  open  24  hours. Pho  24 also  uses  a  total  of  24  ingredients  and  spices  in  its  pho  broth * Diligently  stewed  for  24  hours  before  it  is  served. * The  24  ingredients  plus  the  thorough  preparation  process  ensures  that  the  pho  broth  at Pho  24  has  a  rich  and  sumptuous  flavor,  according  t o  the  company. * The  broth  recipe  is  the  same  in  all  Pho  24  locations,  as  is  expected  for  any  food  franchise. So  wherever  Pho  24  takes  its  pho  dishes,  you  should  get  the  same  rich  flavor  and  taste  of  its  pho. This  is  key  to  a  successful  franchise  and  it’s  why  the  pho  experience  offered  by  Pho  24  is  fast  picking  up  in  worldwide popularity. PHO24 has been consecutively the winner of The Guide Awards voted by readers of Vietnam Economics Times, ThoiBaoKinhTe Viet Nam and Tu Van Tieu Dung magazine during 6 years from 2004 to 2009. In 2008 Pho24 was voted as an International Franchiser of the Year, accepted by FLA Singapore. In 2010, PHO24 is one of the top 10 â€Å"Ho Chi Minh City – One Hundred Excitements† which voted by travelers. 3. The Milestone of The Company: 2012 : target to reach 200 outlets total 2010 : target began to open shops in China and Japan. 12/2009:Franchise stores open at No. South Korea and Hong Kong, bringing its total stores to 73rd (more than 57 stores in the city. HCMC),with16 stores in foreign countries (Indonesia, Cambodia, Korea, Philippines, and Hong Kong). 8 / 2009: New franchise agreements in Hong Kong and Macau. Will open its first store in Hong Kong and Macau in October 10/2009 3 / 2009: Total number of noodle shops in Vietnam and 24 foreign countries has reached number 70 af ter six years in operation 9 / 2006: Pho 24 and VinaCapital – the leading financial companies in Vietnam – officially signed a cooperation and investment. / 2005:Open the first franchise in foreign countries (Jakarta, Indonesia). We have 6 noodle shop in Jakarta on 24 November 2008. 1 / 2005:Open the first franchise store in Ho Chi Minh district, followed by a few other shops in the major cities of Vietnam like Da Nang, NhaTrang,Vung Tau, BinhDuong †¦ 12/2004:Opens first store in Hanoi, the capital ofVietnam and also the â€Å"capital of pho† 6 / 2003:Opens first store at No. 5 Nguyen cards, district 1, Ho Chi Minh City. Shop quickly became popular destinations for tourists and residents. Question 2. The company’s mission statement: Mission, Vision, Major Goals, Core Values. Pho24’s Vision: â€Å"To be the number one Vietnamese Pho and Noodle Brand in the world. † Pho24’s Mission: â€Å"To be the Global Category Developer for Chain Pho with the Objective of being the first mover in each market we enter. † Pho24’s major goals: â€Å"Make PHO24 become the number one and the most famous Vietnamese Pho and Noodle Brand in the world. † Pho24’s core values: â€Å"Always make customers come to PHO24 with great expectations and to leave with full satisfaction. † Business Philosophy: Everything we do is based on quality, customer service and integrity. We believe that repeat customers are the lifeblood of our business. We also trust that new customers are valuable energy for our business development. Therefore, we invite our guests to come to any PHO24 outlets with great expectations and to leave with full satisfaction. We onl y select franchisees that can share and convey our high standards to our customers† Question 3. Some preliminary evaluation of the CEO’s leadership capabilities in comparison with key characteristics of good strategic leaders. Ly Quy Trung was born in 1966 in SaiGon. He founded Nam An Group. Subsidiary Pho24 noodle soup chain is the largest chain restaurant in Vietnam. Nam An Group also acts as general distributor for foreign food brands such as Australian franchise Gloria Jean’s Coffees, Canadian frozen yogurt vendor Yogen Fruz and Singaporean bakery chain Bread Talk. The Group wholly owns a dozen restaurant chains in Vietnam, including Maxim Nam An gourmet restaurants and Cafe Terrace bistros. According to the aforementioned qualifications, we can identify some key features which all converge in Ly QuyTrung, the successful CEO of Pho24: Firstly, he has very good vision and wide perspective. In order to develop Pho24 to be the world wide branch to rival with McDonald’s or KFC, from the very first days, Ly QuyTrung has invested in RD or qualification testing, while other people said that they are not necessary for such a Vietnamese restaurant. He is a consistent leader. Being well aware of his company’s position in the market, in spite of the fact that there are a lot of new competitors like Pho Vuong, Pho Cali, etc. Ly Quy Trung believed that they are not his main rivals. He was confident to claim that the quality of the foods and services, along with the prestigious branch are not something that we can create in the short term of time. He was cared about the domestic market. But that is not everything, his main strategy is to make traditional dish of Vietnam – pho – become a fast food franchise appeared over the world. It is clearly shown in the vision of Pho 24: â€Å"To be the number o ne Vietnamese Pho and Noodle Brand in the world†. Finally, he has willingness to delegate and empower, which is needed to be a good leader. By choosing franchise business model, Ly Quy Trung made decision of building a chain of restaurant about traditional food, spreading it over the world. He built the secret recipe for his dish, created the dining environment and other differentiation factors for his brand names. Then, he didn’t have to control all the chain but only be the managers and controllers, taking care about the quality of products and services in chain restaurants. Empowering people like that, he has created jobs for thousands people, changed the habit of the Vietnamese of eating n sidewalk not good for health, as well as made a nice appearance of traditional food for the foreigners – an efficient way to represent our culture and promote Vietnamese tourism. In conclusion, Ly Quy Trung is a successful talented leader. Although there has been more and more difficulties, Pho 24 still strives to contribute for Vietnam economic development and make their brand famous and popular in over the world. How to cite Pho 24 – Vietnamese Franchise System, Papers

Monday, May 4, 2020

Satirical Pre 19th century Poetry Essay Example For Students

Satirical Pre 19th century Poetry Essay John Skelton, Jonathan Swift and Alexander Pope wrote three of the most satirical poems of the period before 1914, they have become renowned for their poetry and for deriding people and societies of their time. Satire is the use of humour, irony, exaggeration, or ridicule to expose and criticize peoples stupidity or vices or a literary miscellany, especially a poem ridiculing prevalent vices or follies. A mock epic is a form of satire that adapts the elevated heroic style of the classical epic poem to a trivial subject. The methods utilised to satirise people, places and communities have changed over the centuries and the texts have become more satirically obvious. Numerous literary devices are applied to create the satirical poem called Speke Parott by John Skelton in 1521. Personification is literary technique utilised to ridicule Thomas Cardinal Wolsey, the character whom Skelton has directed all derision. Personification is shown in line 43, My lady masters, Dame Phylology, which is incarnating the study of language as a grand woman. This gave the illusion that intelligence made people higher is social hierarchy; thereby being adept at a number of different languages people may be of an elevated rank. However, as Skelton portrays recurrently throughout the poem, this ostensibly intellectual person may in truth be rather foolish, as has been written about Wolsey during Speke Parott. Another literary device that was employed was the use of macaronic verse. Macaronic verse is language consisting of a mixture of words containing of two or more languages. Macaronic doggerel is used frequently throughout the poem, this is shown in line 58, que pensez-voz, Parrot? What meneth this besynes? This is effective use of satire to comment on John Skeltons period because he wrote Speke Parott to mock Thomas Cardinal Wolsey and Wolsey spoke a number of languages, therefore the parrot is declaring that despite understanding the myriad languages, Wolsey was unwise and ridiculous. There were additionally several hidden meanings and double connotations to certain words and phrases. One particular area which included various concealed realities was the reference to the Royal Family, especially Queen Catherine of Aragon. This is revealed in line 36, With Kateryne incomporabyll, owur royall queen also, when Skelton indicates praise about the Royal queen, however five lines later he mocks Catherine of Aragon, Mole rui sua, whose dictes ar pregnaunte - which insinuates Catherine of Aragon purpose is to become pregnant and birth Henry the eighth a male heir. However, she had failed him and at the age of thirty six she was considered elderly, she had only produced Princess Mary in 1916 and John Skelton taunted Catherine of Aragon by intimating that she was not able to create any more children. Speke Parott consists of satirical language devices for instance; alliteration is a commonly practiced technique. Alliteration is the occurrence of the same letter or sound at the beginning of adjacent or closely connected words, line 30, Pronownsying my purpose after my properte, is an example of alliteration. This extract describes Wolsey as a person who was more concerned with what he received, rather than his own sense of purpose. Alliteration also makes language seem more nonsensical, which would be easier for John Skelton to disguise his insults. Another example is line 60, Melchisedeck mercyfull made Moloc mercyles. In this extract, Milchisedeck represents Henry VIII, Moloc is a false God, which exists in the form of a bull, which is again referring to Wolsey and mercyfull to mercyless the better Henry VIII was, the worse Wolsey grew. If John Skelton was caught being disrespectful towards the royalty, he could have been beheaded for treason. There are also numerous references to Woolseys past, attributes and characteristics. Line 59, generates a specific connection to a bull, Vitulus in Oreb troubled Arons brayne; from this Catherine of Aragons distrusted Wolseys raven like persona. .u127fab6a9772ba376f2bbdb2cad3ce99 , .u127fab6a9772ba376f2bbdb2cad3ce99 .postImageUrl , .u127fab6a9772ba376f2bbdb2cad3ce99 .centered-text-area { min-height: 80px; position: relative; } .u127fab6a9772ba376f2bbdb2cad3ce99 , .u127fab6a9772ba376f2bbdb2cad3ce99:hover , .u127fab6a9772ba376f2bbdb2cad3ce99:visited , .u127fab6a9772ba376f2bbdb2cad3ce99:active { border:0!important; } .u127fab6a9772ba376f2bbdb2cad3ce99 .clearfix:after { content: ""; display: table; clear: both; } .u127fab6a9772ba376f2bbdb2cad3ce99 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u127fab6a9772ba376f2bbdb2cad3ce99:active , .u127fab6a9772ba376f2bbdb2cad3ce99:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u127fab6a9772ba376f2bbdb2cad3ce99 .centered-text-area { width: 100%; position: relative ; } .u127fab6a9772ba376f2bbdb2cad3ce99 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u127fab6a9772ba376f2bbdb2cad3ce99 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u127fab6a9772ba376f2bbdb2cad3ce99 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u127fab6a9772ba376f2bbdb2cad3ce99:hover .ctaButton { background-color: #34495E!important; } .u127fab6a9772ba376f2bbdb2cad3ce99 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u127fab6a9772ba376f2bbdb2cad3ce99 .u127fab6a9772ba376f2bbdb2cad3ce99-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u127fab6a9772ba376f2bbdb2cad3ce99:after { content: ""; display: block; clear: both; } READ: The Poetic Facts Of Life EssayVitulus highlights the notion of a bull, which reminds the readers that Wolsey was a butchers son and therefore originated from lowly origins. Furthermore, Wolseys actions at the Calais Conference have been included in this poem, line 57, Besy, besy, besy, and besynes agaynes! This is irony as John Skelton is referring to the disgraceful example of business that the Calais Conference set to Britain. The Ladys Dressing Room written by Jonathan Swift comprises of a number of different linguistic techniques that provoke satirical humour within the poem. Jonathan Swift was a misanthrope and he did not accept the view that human nature was essentially good. One literary device was the utilisation of mock epic traditions, such as using classical pastoral poetic and romantic names. Line 2, By haughty Celia spent in Dressing; and he also uses Betty the generic name for a maidservant by applying these names within the poem, the illusion of romance and love is created, which is very shortly wholly contradicted. However, Strephon is not a true hero and this is made truly clear by connoting Strephon as a dog. Or greasy Coifs and Pinners reeking, is a example of when Strephon comes across a smell he does not enjoy, this quotation is informing the audience that Celias nightcaps are so oleaginous that they are beginning to have a disgusting odour. In The Ladys Dressing Room, Jonathan Swift revealed human imperfection and cosmetic vanity as the evil he would attack in The Ladys Dressing Room. He chooses intentionally crude humour in an attempt to force the truth upon his readers as he wished for his audience to understand the vain state of the world they subsisted within. His style reflected the intensity of his social criticism and his disregard for his surrounding environments customs and beliefs. Jonathan Swift commonly utilises the indication of layering within The Ladys Dressing Room. This idea creates the illusion of revulsion much more comprehensibly in the readers mind. Begummd, bematter, and beslimd With Dirt, and Sweat, and Ear- Wax grimd. Alliteration and the semblance of contributing nastiness are seen in this quotation. Alliteration particularly of line 45 is effective use of satirical alliteration because it is repetition of the same type of word, so Jonathan Swift is reinforcing the disgust factor of Celia. Another linguistic device that is applied to The Ladys Dressing Room is metaphorical language, which is used to help create a sub-language within a common language which provides the basic terms to express metaphors, As from within Pandoras Box, this refers to mythological tales, another custom of classical pastoral poetry. By refering to Pandora irony has been introduced as Strephon has in truth founded Celias toilet, the home of her bedpan. This is ironic as Pandoras Box was beautiful and a toilet would clearly be the opposite. Inflated language is a key component within The Ladys Dressing Room, Similarly to Speke Parott. Exaggerated language gave poets an opportunity to provide an underlying truth masked by hyperbole since people would have taken great offense to those who insulted their conduct. Strephon, who found the Room was void, this means that Strephon went into the room which described Celia as hollow and stupid. The idealized image of women, promoted equally as strong in Swifts day as it is at present, causing problems for both genders. Women become self-absorbed, and men develop unrealistic notions of what women should be like. Through clever wit, satire and sarcasm, Swift points out the problems with unrealistic expectations in his poem. For example, from the Paste of Composition rare, to the Ointments good for scabby Chops, the cosmetics of Swifts day largely resemble those in the modern world. .ube827bbbd20c0309484106c28ff5b63d , .ube827bbbd20c0309484106c28ff5b63d .postImageUrl , .ube827bbbd20c0309484106c28ff5b63d .centered-text-area { min-height: 80px; position: relative; } .ube827bbbd20c0309484106c28ff5b63d , .ube827bbbd20c0309484106c28ff5b63d:hover , .ube827bbbd20c0309484106c28ff5b63d:visited , .ube827bbbd20c0309484106c28ff5b63d:active { border:0!important; } .ube827bbbd20c0309484106c28ff5b63d .clearfix:after { content: ""; display: table; clear: both; } .ube827bbbd20c0309484106c28ff5b63d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ube827bbbd20c0309484106c28ff5b63d:active , .ube827bbbd20c0309484106c28ff5b63d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ube827bbbd20c0309484106c28ff5b63d .centered-text-area { width: 100%; position: relative ; } .ube827bbbd20c0309484106c28ff5b63d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ube827bbbd20c0309484106c28ff5b63d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ube827bbbd20c0309484106c28ff5b63d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ube827bbbd20c0309484106c28ff5b63d:hover .ctaButton { background-color: #34495E!important; } .ube827bbbd20c0309484106c28ff5b63d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ube827bbbd20c0309484106c28ff5b63d .ube827bbbd20c0309484106c28ff5b63d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ube827bbbd20c0309484106c28ff5b63d:after { content: ""; display: block; clear: both; } READ: Ghost Story EssayWomen are the primary consumers of these beauty products. Swift notes, through Strephons shocked eyes, that women spend an inordinate amount of time using beauty products when beneath it all they are normal, sweaty, stinky human beings. Women have somehow been socialized to expect to be perfect. Moreover, cosmetics are one of the biggest most booming industries in the world today. The industry shows no sign of lagging, which is why Swifts poem appeals equally as well in his time as in ours, and could very well appeal to the future.

Saturday, March 28, 2020

Data mining titanic dataset Essay Example

Data mining titanic dataset Paper Titanic dataset Submitted by: Submission date 8/1/2013 Declaration Author: Contents Dated: 29/12/2012 The database corresponds to the sinking of the titanic on April the 15th 1912. It is part of a database containing the passengers and crew who were aboard the ship, and various attributes correlating to them. The purpose of this task is to apply the methodology of CRISP-DMS and follow the phases and tasks of this model. Using the classification method in rapid miner and both the decision tree and INN algorithms, I will create a training model and try apply the class survived or didnt survive. If I apply a decision tree to the dataset as it is, I get a prediction rate of 78%. I will try various techniques throughout this report to increase the overall prediction rate. Data mining objectives: I would like to explore the pre conceived ideas I have about the sinking of the titanic, and prove if they are correct. Was there a majority of 3rd class passengers who died? What was the ratio of passengers who died, male or female? Did the location of cabins make a difference as to who survived? Did chivalry ring through and did Women and children first actually happen? We will write a custom essay sample on Data mining titanic dataset specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Data mining titanic dataset specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Data mining titanic dataset specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Data Understanding: Describe the data: Figure Class label: Survive (1 or O) 1 = survived, died. Type = Binomial. Total: 891. Survived: 342, Died: 549 Attributes: 10 attributes 891 rows The dataset have primarily a categorical type of attribute so there is low information content. This might indicate a decision tree would be an appropriate model to use. I can see that the number of rows in the dataset is indeed 10 to 20 times the number of columns, so the number of instances is adequate. There doesnt seem to be any inconsistencys in the data. Pappas: 1st, 2nd, or 3rd class. Type: polynomial. Categorical, 3rd class: 491, 2nd class: 216, 1st class: 184 0 missing Name: Name of Sex: Male, female. Type: binomial. Male: 577, Female: 314 0 missing Age: from 0. 420 to 80. Average age: 29, standard deviation of 14+-, Max was 80. 177 missing Sibs (Siblings on board): Type: integer. Average less than 1, highest 8. This suggested an outlier, but on inspection the names where there were 8 siblings corresponded. (The name was sage, 3rd class passengers, all died. ) O missing Parch: number of parents, children onboard. Type: integer. Average: 0. 3, deviation 0. 8. Max was 6. O missing Ticket: ticket number. Type: polynomial. To me these ticket numbers seem quite random and my first inclination is to discard them. O missing Fare: Cost of ticket. Type: real. Average: 32, deviation +- 49. Maximum 512. There seems to be quite a disparity in the range of values here. Three tickets cost 512, outliers? O missing Cabin: cabin numbers. Type: polynomial. 687 missing From looking at this data I think I can discount one of my initial questions about cabin numbers. If there was more data it might be an interesting factor as regards cabin locations and survival. As it stands the quality of the data is not good, there are Just o many missing entries. I. E. Greater than 40%. So I will delete (filter out) the cabin attribute from the dataset. The age attribute could cause a problem with the amount of fields missing. There are too many to delete. I might use the average of all ages to fill in the blanks. Explore the data: From an initial exploration of the data, I was able to look at various plots and found some interesting results. I have tried to keep my findings to my initial questions that I wanted answered. Was there a majority of 3rd class passengers who died? You can tell from Figure 2 that this was true. This graph Just shows survival by class, 3rd class fairing the worst. Again this is shown with a scatter plot but with the added attribute sex. You can see on the female side of the first class passengers, only a few died. Interestingly it shows that it was mostly male 3rd class passengers who perished, and it is demonstrated that more males then females died. There is a clear division in classes demonstrated. This graph answers my other question. What was the ratio of passengers who died, male or female? From this we can see that mainly males did not survive. Although there were more males on board (577), about 460 perished. From the females (314), about 235 survived. Another attribute that needs attention is the age category. I wanted to find out if the women and children first policy was adhered to, but there are 177 missing age values. This is going to complicate my results on this. From leaving the 177 as they are, I get this graph: but this is not conclusive in Figure 5. I thought that the fare price might indicate a childrens price and therefore allow me to fill in an age, but the fare price doesnt seem to have much pattern. Another idea I thought might help would be to look at the names of passengers, I. . Miss might signify a lower age. (In 1912 the average age of marriage was 22, so anyone with title miss could have an age less than 22. ) Names which include master might indicate a young age as well. Figure 5 also indicates possible outliers on the right hand side. From this graph I could easily see the breakdown of the different class of passenger and where they embarked from. It is obvious that Southampton had the largest number of passengers get on board. Question had the highest proportion of 3rd class passengers compared to 2nd and 1st class at that port, and its also interesting o note that this was an Irish port. This graph further explores the port of embankment and shows the survival rate from each, as well as the different classes. To me it seems that the majority of 3rd class passengers were lost who came from Southampton port, although they did have the highest amount of 3rd class passengers. A closer look at Southampton port. The majority who didnt survive were 3rd class (blue), also noted is the handful of 1st class passengers (green) who died, yet Southampton had the highest number of 1st class passengers to board. See figure 6. Verify data quality There were a number of missing values in the dataset. The highest amount of missing data came from the cabin attribute. As it is higher than 45% (687 missing) I decided to filter out this column. There are also 177 missing values from the age attribute. This amount of missing data is again too large a percentage to ignore and needs to be filled in. I can see that the dataset contains less than 1000 rows, so I think that sampling will not have to be performed. There doesnt seem to be any inconsistencys in the data. There are still 2 missing pieces of information from the embankment attribute. I see that they are 1st class passengers so from my graph on embankment I think I can put her embankment from Churchgoer. The other passenger is a George Nelson, which I will add to Southampton. I decided to filter out names also. I dont see how it can help in the dataset. It may have helped with age, by looking at the title as I said, but for this I Just used the average age to replace the missing values. Another approach to filling in the missing age fields might be linear regression. Remove possible outliers? I can see that there may be some outliers. For instance in the fares attribute, there re three tickets which cost 512 when the average is 32. They were first class tickets, but the difference is huge. Data Preparation: Here is the result of using x validation on the dataset before any data preparation has taken place. I will now sort out the problem of 667 cabin numbers missing. With it being higher than 40%, Vive decided to delete the attribute entirely. Vive also deleted the name attribute, as I dont see how it will help. By deleting cabin, name and ticket, here is the result I get: I replaced the missing age fields with the average of ages, this increased the accuracy lightly and gave these results with x validation: I used detect outliers and picked the top ten and then filtered them out. This gave this result: The class recall for survived has not improved much. Increasing the number of neighbors in the detect outliers operator improved things, also limiting the filter to deleting 5 made a better accuracy. I decided to use specified binning for the ages and broke the ages into three bins. For children aged up to 13, middle aged from 13 to 45, and older from 45 to 80. I tried different age ranges and found that these ranges yielded the best results. It did increase the accuracy. I also used binning for the fares, splitting them into low, mid, and high which also improved results on the confusion matrix. I used detect outlier to find the ten most obvious outliers, and then used a filter to get rid of them. I have decided to remove cabin from the dataset, and also there are 177 missing age values which I have tried various approaches in changing. I changed the ages to the average age, but this gives a spike in the number of ages 29. 7. Example of average age problem: Modeling: I tried to implement both the decision tree and inn algorithms, seeing as the dataset as primarily categorical. I found that inn yielded the best results regarding accuracy. This was set at k=l . The accuracy was not great at 73%. The parameter of K is too small and may be influenced by noise. INN: 5 worked the best at 82. 38%. This seems to be the optimal value for k, and the distance is set right. Class precision is about even on each class. Decision tree: The decision tree algorithm didnt give me as much accuracy, and I found that turning off pre pruning gave me a better accuracy. From the decision tree, the age binning seemed to predict middle aged males (13 to 45) with a low fare well. The class recall for survived was not great at 67. 85%. Generate Test Design I used x-validation to perform cross validation on the data. I initially used 20 for the number of validations, but then found 25 achieved a better result. I used the apply model and performance operators as these are best used for classification tasks and work well with the polynomial attribute. This then presented me with a confusion matrix where I could measure the accuracy of my model by comparing the accuracy, recall and precision. I found that throughout my various testing of operators and valuating the confusion matrix, raising the class recall on true 1 (survived) most difficult. After all my efforts I managed to raise it to 73. 6%. I. E. 91 were incorrectly predicted as surviving. Figure Final result Workspace: From my initial objectives I was able to determine the answers using rapidness. I wanted to find out if those who perished were in the majority 3rd class passengers. I found this to be true, and also that the majority who died were male 3rd class passengers. Female passengers and children fared better than most which leads me t o believe that the rule of women and children first applied. This may have been sighted more to the first and second class passengers as demonstrated in Figure 3. Because the dataset had such a large amount of data missing concerning age, this was more difficult to determine. I found the embarked attribute to be interesting in the graphs I could generate from it. There seemed to be a large number of 3rd class passengers who died that had embarked from Southampton. If all the cabin numbers were present I wonder if Southampton 3rd class passengers had cabins close to where the iceberg hit? Did this have a bearing on their survival? From the different algorithms I used I found that Inn yielded the better results.

Saturday, March 7, 2020

Free Essays on Huckleberry Finn

In The Adventures of Huckleberry Finn, Mark Twain designates Huck as an outsider in order to supply him with an honest perspective on the early nineteenth century American society’s position on issues involving slavery. Twain initially reveals society’s stance on slavery through the outcast by presenting Huck’s misgivings about assisting Jim to freedom. Therefore, Huck’s convictions reveal that society instilled the notion that slaves were property and should not escape to freedom. Also, Huck comments that he would rather go to hell than turn Jim over to the authorities, furthermore revealing the idea promoted by civilization that helping a slave was a moral issue resulting in eternal damnation. Additionally, Huck has difficulty humbling himself and apologizing to Jim after the separation in the fog. This dramatic scene highlights the early 19th century doctrine that slaves were foremost property and subsequently human beings. Moreover, as Huck apolo gizes to Jim, he breaks every societal code or standard regarding the treatment of slaves by humbling himself before a nigger. Also, Huck is surprised by Tom’s willingness to aid him in the rescue and release of Jim. Huck’s reaction continues to display the societal beliefs pertaining to slavery, because Huck expects from Tom as from the rest of civilization to receive condemnation for his actions. However, it is later revealed that Tom committed to aid Huck based on the knowledge that Jim was already a free man by Miss Watson’s will, thus demonstrating that society would disapprove of Huck’s assistance to Jim. Twain uses Huckleberry Finn’s interactions with Jim on the Mississippi River to reveal society’s perspective on slavery.... Free Essays on Huckleberry Finn Free Essays on Huckleberry Finn Essay 1. Huck was raised in the south where blacks aren’t free and racism is taught, but despite all this Huck turned out to be a boy who doesn’t fully believe in racism, because his friendship with a black man, Jim let him look past race. 2. Quotes a. â€Å"It made me feel so mean I could almost kissed his foot to get him to take it back. It was fifteen minutes before I could work myself up to go and humble myself to a nigger – but I done it, and I warn’t ever sorry afterwards, neither. I didn’t do him no more mean tricks, and I wouldn’t done that one if Id known it would make him feel that way,† (pg. 95). b. Jim warn’t on his island†¦the raft was gone! My souls, but I was scared! I couldn’t get my breath for more than a minute. Then I raised a yell†¦Ã¢â‚¬â„¢Good lan’ is dat you, honey? Doan’ make no noise.’ It was Jim’s voice – nothing ever sounded so good before. I run along the bank a piece and got aboard, and Jim he grabbed me and hugged me,† (pg. 128). 3. Explanation a. â€Å"It made me feel so mean I could almost kissed his foot to get him to take it back. It was fifteen minutes before I could work myself up to go and humble myself to a nigger – but I done it, and I warn’t ever sorry afterwards, neither. I didn’t do him no more mean tricks, and I wouldn’t done that one if Id known it would make him feel that way,† (pg. 95). i. Huck thought that playing tricks on a black man was funny, but he didn’t take into account that blacks are human too, and they have feelings that can get hurt like anyone else. In this passage Huck feels horrible because he played a really bad trick on Jim; he made Jim think that he was lost and dead. When Jim realizes that it was all a joke he gets upset because Jim really cares for Huck, he loves him like a son. Because of the way that Huck was brought up, it takes a lot for him to get enough courage to apologize to a black person. After he does apologi... Free Essays on Huckleberry Finn In The Adventures of Huckleberry Finn, Mark Twain designates Huck as an outsider in order to supply him with an honest perspective on the early nineteenth century American society’s position on issues involving slavery. Twain initially reveals society’s stance on slavery through the outcast by presenting Huck’s misgivings about assisting Jim to freedom. Therefore, Huck’s convictions reveal that society instilled the notion that slaves were property and should not escape to freedom. Also, Huck comments that he would rather go to hell than turn Jim over to the authorities, furthermore revealing the idea promoted by civilization that helping a slave was a moral issue resulting in eternal damnation. Additionally, Huck has difficulty humbling himself and apologizing to Jim after the separation in the fog. This dramatic scene highlights the early 19th century doctrine that slaves were foremost property and subsequently human beings. Moreover, as Huck apolo gizes to Jim, he breaks every societal code or standard regarding the treatment of slaves by humbling himself before a nigger. Also, Huck is surprised by Tom’s willingness to aid him in the rescue and release of Jim. Huck’s reaction continues to display the societal beliefs pertaining to slavery, because Huck expects from Tom as from the rest of civilization to receive condemnation for his actions. However, it is later revealed that Tom committed to aid Huck based on the knowledge that Jim was already a free man by Miss Watson’s will, thus demonstrating that society would disapprove of Huck’s assistance to Jim. Twain uses Huckleberry Finn’s interactions with Jim on the Mississippi River to reveal society’s perspective on slavery.... Free Essays on Huckleberry Finn Superstitions in Huckleberry Finn In the novel The Adventures of Huckleberry Finn by Mark Twain, there is a lot of superstition. Some examples of superstition in the novel are Huck killing a spider which is bad luck, the hair-ball used to tell fortunes, and the rattle-snake skin Huck touches that brings Huck and Jim good and bad luck. Superstition plays an important role in the novel Huck Finn. In Chapter one Huck sees a spider crawling up his shoulder, so he flipped it off and it went into the flame of the candle. Before he could get it out, it was already shriveled up. Huck didn't need anyone to tell him that it was an bad sign and would give him bad luck. Huck got scared and shook his clothes off, and turned in his tracks three times. He then tied a lock of his hair with a thread to keep the witches away. "You do that when you've lost a horseshoe that you've found, instead of nailing it up over the door, but I hadn't ever heard anybody say it was any way to keep of bad luck when you'd killed a spider."(Twain 5). In chapter four Huck sees Pap's footprints in the snow. So Huck goes to Jim to ask him why Pap is here. Jim gets a hair-ball that is the size of a fist that he took from an ox's stomach. Jim asks the hair-ball; Why is Pap here? But the hair-ball won't answer. Jim says it needs money, so Huck gives Jim a counterfeit quarter. Jim puts the quarter under the hair-ball. The hair-ball talks to Jim and Jim tells Huck that it says. "Yo'ole father doan' know yit what he's a-gwyne to do. Sometimes he spec he'll go 'way, en den ag'in he spec he'll stay. De bes' way is tores' easy en let de ole man take his own way. Dey's two angles hoverin' roun' 'bout him. One uv'em is white en shiny, en t'other one is black. De white one gits him to go right a little while, den de black one sil in en gust it all up. A bo... Free Essays on Huckleberry Finn The Adventures of Huckleberry Finn: Homework Assignment Chapters I to IV 1. Even though Tom feels that Huck is not â€Å"respectable,† Huck is likeable, even admirable in many ways. We get certain impressions of Huck’s character in the opening chapters of the book. It seems Huck is used to caring for himself most of the time, but is now living with Widow Douglas. Widow Douglas and her sister, Miss Watson, try to â€Å"civilize† Huck, and educate him. Yet almost from the beginning of the book, Huck clearly doesn’t seem to have any interest in education, religion, or being civilized in general. Another important trait of Huck‘s that we learn about quickly is that he is superstitious. â€Å"’I got into my old rags and my sugar hogshead again, and was free and satisfied.’† and â€Å"’I didn’t need anybody to tell me that that was an awful bad sign and would fetch me some bad luck†¦Ã¢â‚¬â„¢Ã¢â‚¬  are examples of his rejection to â€Å"civilization† and his beliefs in supe rstitions. 2. Jim is Miss Watson’s slave. My first impressions of Jim are that he is completely uneducated, very easily fooled, and extremely superstitious. Also, when he can’t explain things that’s were his ability to embellish his stories come from, but they make for entertainment to the rest of the slaves that he tells his stories too. Examples: When Jim hears the noise he‘s determined to make sure he hears it again but he falls asleep in just a short 10minutes, that shows that he‘s easily fooled and not that bright. 3. Although we do not meet Huck’s father in these chapters, we do hear some things about him. Pap isn’t a reliable person, and hasn’t been around for over a year. Ben Rogers tells us that â€Å"’He used to lay drunk with the hogs in the tanyard†¦Ã¢â‚¬â„¢Ã¢â‚¬ , which obviously tells us he is a alcoholic with a poor reputation. 4. When Huck wants to smoke, the widow forbids him, saying it is a mean and unclean practice. ... Free Essays on Huckleberry Finn Summary The Adventures of Huckleberry Finn opens by familiarizing the reader with the events of the book that preceded it, Tom Sawyer. In the town of St. Petersburg, which lies along the Mississippi River, Huckleberry Finn, a poor boy with a drunken bum for a father, and his friend Tom Sawyer, a middle-class boy with an imagination a little too active for his own good, found a robber's stash of gold at the end of the earlier book. As a result of his adventure, Huck gains quite a bit of money (held in a sort of trust for him at the bank) and is adopted by the Widow Douglas, a kind but stifling woman who lives with her sister, the self-righteous Miss Watson. Huck is none too thrilled with his new life of cleanliness, manners, church, and school, but he sticks it out at the bequest of Tom, who tells him that in order to take part in his new "robbers' gang" Huck must stay "respectable." All is well and good until Huck's brutish father, Pap, reappears and demands Huck's money. Judge Thatcher and the Widow try to get legal custody of Huck, but the well-intentioned new judge in town believes in the rights of Huck's natural father and even takes the old drunk into his own home in an attempt to reform him. This effort fails miserably, and Pap soon returns to his old ways. He hangs around town for several months, harassing his son, who in the meantime has learned to read and to tolerate the Widow's attempts to improve him. Finally, outraged when the Widow Douglas warns him to stay away from her house, Pap kidnaps the boy, holding him in a cabin across the river from St. Petersburg. Whenever he goes out, Pap locks Huck in the cabin, and when he returns home drunk, he beats the boy. Tired of his confinement, and fearing the beatings will worsen, Huck escapes from Pap by faking his own death. Hiding on Jackson's Island out in the middle of the Mississippi River, he watches the townspeople search the river for his body. After a few days on t...

Wednesday, February 19, 2020

Pomodoro, Ltd. Business Research Paper Example | Topics and Well Written Essays - 1000 words

Pomodoro, Ltd. Business - Research Paper Example Comprehensive interpretation of the United States employment related laws and regulations and how they apply to Pomodoro, Ltd. There are many laws, in the United States that were established by the Civil Rights Acts of 1964 and the Equal Employment Opportunity Commission (EEOC), which deal with the employment of people in America. These laws include the executive orders and the federal laws that apply to both job applicants and employees in all workplaces, in the United States. According to Robinson, Franklin and Wayland (2009), the main aim of the employment laws and regulations is to ensure equal employment and fair treatment of all working individuals in America without regards to nationality, gender, disability, race, or age. Child Labor Laws Child Labor Laws restrict the hiring and abuse of young workers, which include the youths and individuals under the age of sixteen years. Dunlop (1994) argues that Child Labor Laws protect the employment of young workers in jobs that are too dangerous and risky for their safety and health, and their educational opportunities. These laws also list about seventeen occupations that are said to be hazardous and too dangerous for young workers. However, Pomodoro, Ltd does not higher young workers under the age of sixteen years. ... FLSA also deals with recordkeeping and the standards of youth employment that affect employees in local, state, and federal governments (Walsh, 2009). For instance, according to the United States Department of Labor, on 24th July 2009, FLSA established the minimum compensation for nonexempt workers as $ 7.25 per hour. Apart from setting the minimum wages for employees, FLSA also establishes compensation for employees who work overtime. According to the FLSA law, exempt workers do not need any overtime compensation; thus, Pomodoro, Ltd does not compensate any of its exempt workers when they work overtime such as the financial analysts and program administrators. However, it pays its non-exempt employees about 1.5 times their hourly rate when they work overtime for more than 40 hours in a work week. For this reason, Pomodoro, Ltd observes this law in order to motivate its employees to produce quality products. Equal Employment Opportunity Commission The Equal Employment Opportunity Com mission (EEOC) enforces the Federal laws that protect job applicants and employees against discrimination in the workplace environment in terms of their color, nationality, gender, race, age, religion, disability or sexual orientation. Additionally, Cihon and Castagnera (2010) argue that EEOC also protect individuals who complain about discrimination or are involved in investigating cases of discrimination in the workplace from being discriminated. Pomodoro, Ltd understands that employment discrimination is illegal in the United States; thus, they have a diverse workforce, which include employees from different backgrounds. This workforce consists of a mixture of races i.e. a number of Latinos, African Americans, and Caucasians among others. There is

Tuesday, February 4, 2020

Astronomy Major Assignment Research Paper Example | Topics and Well Written Essays - 1250 words

Astronomy Major Assignment - Research Paper Example These are rays that form from the interaction of the shock waves with subatomic particles causing acceleration of rays with the speed of light that constitute cosmic rays. The duration of supernova is difficult to determine and is mainly grouped into three stages. The explosion stage is the first stage and it normally takes a minimum time of a second. The second phase is the time it takes to reach its peak brightness which is normally a few days (Bodenheimer, 2011). The last phase is the phase it takes to dim out which normally takes a few months or years. The time for the whole process therefore ranges from months to years depending on the type of supernova. Many chemical elements result in the remaining remnants of a supernova explosion. The chemicals may be original in the remnants or may be as a result of heating up of the ejected gases by the shock waves emitted. The elements are cobalt, sodium, nickel and sodium. The other compounds that form are radioactive isotopes formed by the interaction of the shock waves and the emitted materials. Recently there are studies showing the Supernova 1987A emitting ‘star guts’ with a velocity (Bodenheimer, 2011). There were other elements this supernova ejects: helium, hydrogen, oxygen, silicon, iron and sulfur. The energy a supernova radiates is close to the energy of billions of sun put together. This explosion frequently occurs in other galaxies in the universe except the Milky Way galaxy where there have been few supernova events. The explosion has the effect of distributing elements and speeding cosmic rays in the galaxy besides increasing the temperature in the of the galaxy medium (Knapp, 2013). The explosion emits radiation that can be estimated to the energy released by a 1028 megaton bomb. Supernovae form in many different ways. The mode of formation dictates the type of supernova that forms. They are classified with regards to the physical type and nature & shape of the spectra.

Monday, January 27, 2020

Impact of Sea Level Rise and Adaption Strategy

Impact of Sea Level Rise and Adaption Strategy This essay focuses on a impact of SLR along the NZ costal margin and an overview of the different adaptation strategies, a recommended framework for decision making to support local adaptation measures. Introduction Even if greenhouse gas emissions stopÂÂ   tomorrow, the effects of climate change will continue in the certainÂÂ   manner. One of the recognized impacts of climate change and possibly the most dramatic for the many coastal communities of NZ is the sea level rise. As oceans warm, they expand, raising the global sea level. Melting ice caps and land-based ice sheets also contribute to the rise in sea level. This essay focuses on investigating how much effect and effect along the NZ coastal margin and how much of our preparation weve done to minimize this devastating effect.-[2] Impact and Effects Most of our NZ population live and work within the 5km of our coastline which mean the large majority of the built environment will face increasing risks from ongoing SLR-[1]. Basically, there are three types of coastal dangers in New Zealand, which are directly affected by the rising sea level-[1]. Â   Â   Â   Â   Â   Inland Flooding Rising sea levels are increasingly affecting our coastal cities. Coastal floods occur when the sea rises above the normal flood level and flows down into lowland streams-[1]. This results is flooded buildings as well as damaged subway infrastructure. The rising sea level could increase the duration and extent of the floods of the river. If such river floods peak at high water, they become more damaging as flood waters become higher-[3] The projected frequency of extreme water levels is important because inland waters are a threat to people living near our coastal cities and small islands. As reported in the report Dr.Jright Wright, below table shows that In future, our four major coastal cities ports will more than the excesses of todays 100 years of events more and more often-[1] All our infrastructures such as buildings, roads, airports, wastewater systems based on a historical understanding of the range of tides and occasional floods in storms. As the sea level increases, areas of deep coastal coasts, which are flooding in storms, are becoming more frequent and heavy flooding. Areas that are a little higher also begin to flood over time.-[1] Erosions As already mentioned, coastal flooding occurs in deeper areas when the sea rises above the normal high water level; it will open up wetlands to the water, erode beaches, increase floods and increase the salt content of river estuaries.-[1] As a result of these effects of coastal erosion, the effect washed on sediment or rocks and our coastal line is changing. Coastal erosion is a natural process that has been happening for thousands of years. Sea water collides with cliff and shore, it causes sediment or rocks to be washed out to the sea. Erosion can happen under any condition, but it tends to increase rate when wave are strong. Wave cause erosion in four main types-[4] The way in which erosion on the coast changes depends largely on the nature of the rocksÂÂ   in other words its Geology-[4]. But as the sea level rises, the erosion increases in many places around the coastline when strong storm waves arrive at the beach-[1]. Thus, beaches and cliffs that are vulnerable to erosion are likely to destroy faster. Not only that stable beaches can also begin to destroy, and beaches that accumulate may slow down or begin to erode.-[1] High Ground water Note:Adapted from-[3] Unfortunately, groundwater problems are not visible and it is very difficult to measure. Most of our coastal areas, the groundwater is not far below the ground and is connected to the sea. As the sea level rises, the water level in these areas will rise, which can lead to both human activities and coastal ecosystems-[1] such as: Recommendation Adaptation planning Adaptation Strategies We now know that with the climate change rising seas are emerging and that this rise in the sea level will drastically affect our coastal communities-[2]. These communities require resilience and adaptation strategies to minimize the long-term economic, environmental and social impacts of the sea level rise on coastal development. So we can group the basic adaptation strategies to the sea level as follow-[2]; Protect Protect is a reactive strategy to protect people, property and infrastructure from rising sea level and is generally considered the first answer. The protection of the coast by structural mechanisms such as dikes, seawalls and sandbags is the traditional approach to deal with the rise in sea level in many parts of the world. Protection strategies tend to be expensive, and can have long-term effectiveness in long-term vulnerable places.-[2] But this can lead to a false sense of security. It can also increase the risk by encouraging the development behind dikes and other structural protection elements, which can make the number of people and the amount of property at risk if this is not. Protection strategies are particularly attractive when the costs of protecting governments are supported at different levels like if individual owners bear little or no risk and if land use is not perceived by the municipal authorities in the long term.-[2] Accommodate This is an adaptive strategy that enables continuous occupation of the coastal areas while changing human activities and infrastructure to adapt to the rise in sea level. The accommodation can be part of the new building, the use of structural filling to raise the increase in the habitable space, the restriction of the building areas subject to flooding in garages, others-[2] Retreat Any strategic decision to withdraw, relocate, or abandon private or public assets that are threatened, relocated or abandoned due to the rise in sea level and associated coastal risks is a retreat. It is an adaptive strategy to limit the use of structural protection, the development of discourages in areas exposed to sea level rise, and the planning of the possible relocation of buildings and infrastructures to areas without risk or lower risk areas-[2]. Avoid This means that the new development does not take place in areas exposed to coastal hazards associated with an increase in sea level or a surface that will increase over time. Basically this is the identification of the future no build areas within the municipal planning documents.-[2] Recommendation It is a prudent step to begin planning the future sea level from now on. From the preparation of New Zealand for rising seas: certainty and Uncertainty (Wright, 2015) [1] report contains eight recommendations to the government. The first seven focus on improving the direction and advice given to the councils. The last recommendation focuses on the fiscal risks of the rise in sea level.-[1] Conclusion All thing consideredÂÂ   , this essay focuses on a New Zealand impact of SLR along the NZ costal margin and an overview of the different adaptation strategies, a recommended framework for decision-making to support local adaptation measures. As a result, the impact of the rising sea level on our coastal line is more likely to be felt. Therefore, adaptation responses must be introduced earlier to take into account the excessive rise in sea level-[10]. Overall, we can suggest that there is no single adjustment to the sea level rise, and that the most logical answer would be a combination of all four basic strategies, as discussed in the previous sections, and it is likely that decisions on appropriate action are taken at a Area by area with factors such as topography, prosperity and population density all expected to influence the suitability of each response-[10] Although the information that local and government authorities need to know must be aware that there is a high percentage of uncertainty that are present in sea level forecasting, and adaptation responses must be flexible, under changing conditions, and typically implement responses well in advance, When required-[10]. References : [1] http://www.pce.parliament.nz/media/1380/preparing-nz-for-rising-seas-web-small.pdf [2] http://www2.gov.bc.ca/assets/gov/environment/climate-change/policy-legislation-and-responses/adaptation/sea-level-rise/slr-primer.pdf [3] http://www.radionz.co.nz/news/national/290088/nz-urged-to-act-on-rising-sea-levels [4] https://www.youtube.com/watch?v=zUh3WeilFN4 [5] http://www.stuff.co.nz/environment/80441421/Eating-the-shore-New-Zealands-shrinking-coastline [6] http://news.nationalgeographic.com/news/2012/05/120531-groundwater-depletion-may-accelerate-sea-level-rise/ [7] http://hubpages.com/education/Mega-Engineering-Solutions-to-Sea-level-Rise-Buckets-and-Plug-Holes [8] ) https://www.ipcc.ch/pdf/assessment-report/ar5/syr/SYR_AR5_FINAL_full_wcover.pdf [9] https://www.planning.org/planning/2012/jan/waterwarriorsside2.htm [10] https://blackboard.vuw.ac.nz/bbcswebdav/pid-1948452-dt-content-rid-4067513_1/courses/201601.ESCI201.11341/Essay1.pdf

Sunday, January 19, 2020

Online Marketing †Grocery Retailing Business Essay

â€Å"With household internet access continuing to increase, the customer base for online grocery shopping is widening, while other technological innovations such as the advent of smart phones is further benefiting the market† (Source: â€Å"Global Market Review of Online Grocery Retailing† report available at www.MarketResearch.com). The grocery retailing industry has many opportunities inherent in it for online marketing, and the competitive advantages that it would provide. While local brick-and-mortar storefronts will always be necessary – due to the perishable nature of many items, the bulk and expense of shipping groceries and the occasional need to purchase something immediately – there are ways in which the internet can be leveraged to add to consumer convenience and increased profits. Providing online shopping is a possibility for grocery retailers. It’s very different than dry-goods retailers such as books, music, shoes and apparel – or services being marketing such as travel. â€Å"To date, sales of food and drinks over the internet have yet to make the same impact observed in other parts of the consumer goods industry, most notably books, clothing and electronic items such as computer equipment† (Source: â€Å"Global Market Review of Online Grocery Retailing† report available at www.MarketResearch.com). One way to leverage the internet – and I have seen this at my local ShopRite – is to purchase groceries online and pick them up at the local store. The shopper clicks on the items they want in an online virtual market, which are then gathered by a â€Å"personal shopper† in the store. The shopper then drives over to the market, pays at the customer service counter near the front of the store, from which an associa te will even wheel the cart out and load the bags into their vehicle. The potential is also there for personalization. By tracking online purchases, a profile can be developed with shorter lists of preferred items from which selections can be made. There could be a â€Å"standard template  order† (bread, milk, eggs, etc.) or whatever the consumer buys on a regular basis – which could provide a starting point, then be tweaked or added to by the consumer depending on their needs at any particular time. The system could become so sophisticated so as to proactively tell a consumer of an upcoming discount or sale price on an item. In this form of integrated marketing, For example, I’m entering an order and going to put an item on there that I usually buy. The smart technology has already prepared an item profile, and can tell me that it is going on sale in a few days, in case I want to wait to take advantage of the lower price. It could also inform me of a manufacturer’s coupon I may not be aware of – and send me to that supplier’s website for a printable or scannable coupon. Online shopping can reach more customers. Perhaps there are elderly, handicapped or other shut-ins for whom it is inconvenient to shop in a grocery store. So maybe they let a relative do their shopping, which would be at the store of the relative’s choosing. Now, the consumer can bring their business to the store of their own choosing, and simply ask someone to pick it up. Or perhaps they can drive, just not walk around the store. This could also increase the order size, since someone will be pushing it around the store and loading it into their vehicle for them. The opportunity also exists for a store to provide or arrange for delivery service to the consumer’s home. Increasing customer loyalty is another way in which grocery retailers can utilize online marketing to increase business. Many stores already have store cards with store discounts and coupons attached to them, as well as incentive goals to be reached with benefits attached. With online marketing, all of this information can be tracked. The coupons that print at the register and many people throw away or misplace, can now all be stored virtually and in one convenient place to be accessed when needed. The removal of expired coupons could also be automated. The opportunities for marketing in this space are vast, and we have only scratched the surface.

Saturday, January 11, 2020

Revolutionizing the World’s Top Corporations “SIX SIGMA” Essay

OBJECTIVE This term paper is designed as a part of the curriculum. It helped me to tap into the power of the Six Sigma movement that’s transforming some of the  world’s most successful companies. Six Sigma initiatives have tallied billions of dollars in savings, dramatic increases in speed, strong new customer relationships—in short, remarkable results and rave reviews. SIX SIGMA Six Sigma is now according to many business development and quality improvement experts, the most popular management methodology in history. Six Sigma is certainly a very big industry in its own right, and Six Sigma is now an enormous ‘brand’ in the world of corporate development. Six Sigma began in 1986 as a statistically-based method to reduce variation in electronic manufacturing processes in Motorola Inc in the USA. Today, around twenty years on, Six Sigma is used as an all-encompassing business performance methodology, all over the world, in organizations as diverse as local government departments, prisons, hospitals, the armed forces, banks, and multi-nationals corporations. While Six Sigma implementation continues apace in many of the world’s largest corporations, many organizations and suppliers in the consulting and training communities have also seized on the Six Sigma concept, to package and provide all sorts of Six Sigma ‘branded’ training products and consultancy and services. Six Sigma has also spawned many and various business books on the subject. Six Sigma, it might seem, is taking over the world. Interestingly while Six Sigma has become a very widely used ‘generic’ term, the name Six Sigma is actually a registered trademark of Motorola Inc., in the USA, who first pioneered Six Sigma methods in the 1980’s. The original and technically correct spelling seems to be Six Sigma, rather than 6 Sigma, although in recent years Motorola and GE have each since developed their own sexy Six Sigma logos using the number six and the Greek sigma character. Six Sigma is now a global brand and something of a revolution. But what is Six Sigma? Sigma is a measurement that indicates how a process is performing. Six Sigma stands for Six Standard Deviations (Sigma is the Greek letter used to represent standard deviation in statistics) from mean. Six Sigma methodologies provide the techniques and tools to improve the capability and reduce the defects in any process. Six Sigma is a fact-based, data-driven philosophy of improvement that values defect prevention over defect detectio n. Philosophy: The philosophical perspective views all works as a process that can be defined,  measured, analyzed, improved & controlled (DMAIC). Processes require inputs & produce outputs. If you control the inputs, you will control the outputs. This is generally expressed as the y= f (x) concept. Set of Tools: Six Sigma as a set of tools includes all the qualitative and quantitative techniques used by the six sigma experts to drive process improvement. A few such tools include statistical process control (SPC), Control charts, failure mode & effects analysis, process mapping etc. Methodology: This view of Six Sigma recognizes the underlying and rigorous approach known as DMAIC. DMAIC defines the steps a Six Sigma practitioner is expected to follow, starting with identifying the problem and ending with the implementation of long-lasting solutions While DMAIC is not only Six Sigma Methodology in use, it is certainly the most widely adopted and recognized. Metrics: In simple terms, Six Sigma quality performance means 3.4 defects per million opportunities HISTORY Since the 1920’s the word ‘sigma’ has been used by mathematicians and engineers as a symbol for a unit of measurement in product quality variation. (Note it’s sigma with a small ‘s’ because in this context sigma is a generic unit of measurement.) In the mid-1980’s engineers in Motorola Inc in the USA used ‘Six Sigma’ an an informal name for an in-house initiative for reducing defects in production processes, because it represented a suitably high level of quality. (Note here its Sigma with a big ‘S’ because in this context Six Sigma is a ‘branded’ name for Motorola’s initiative.) (Certain engineers had varying opinions as to whether the very first was Mikal Harry – felt that measuring defects in terms of thousands was an insufficiently rigorous standard. Hence they increased the measurement scale to parts per million, described as ‘defects per million’, which prompted the use of the ‘six sigma’ terminology and adoption of the capitalised ‘Six Sigma’ branded name, given that six sigma was deemed to equate to 3.4 parts – or defects – per million.) In the late-1980’s following the success of the above initiative, Motorola extended the Six Sigma methods to its critical business processes, and significantly Six Sigma became a formalised in-house ‘branded’ name for a performance improvement methodology, i.e., beyond purely ‘defect  reduction’, in Motorola Inc. In 1991 Motorola certified its first ‘Black Belt’ Six Sigma experts, which indicates the beginnings of the formalisation of the accredited training of Six Sigma methods. In 1991 also, Allied Signal, (a large avionics company which merged with Honeywell in 1999), adopted the Six Sigma methods, and claimed significant improvements and cost savings within six months. It seems that Allied Signal’s new CEO Lawrence Bossidy learned of Motorola’s work with Six Sigma and so approached Motorola’s CEO Bob Galvin to learn how it could be used in Allied Signal. In 1995, General Electric’s CEO Jack Welch (Welch knew Bossidy since Bossidy once worked for Welch at GE, and Welch was impressed by Bossidy’s achievements using Six Sigma) decided to implement Six Sigma in GE, and by 1998 GE claimed that Six Sigma had generated over three-quarters of a billion dollars of cost savings. By the mid-1990’s Six Sigma had developed into a transferable â₠¬Ëœbranded’ corporate management initiative and methodology, notably in General Electric and other large manufacturing corporations, but also in organizations outside the manufacturing sector. By the year 2000, Six Sigma was effectively established as an industry in its own right, involving the training, consultancy and implementation of Six Sigma methodology in all sorts of organisations around the world. That is to say, in a little over ten years, Six Sigma quickly became not only a hugely popular methodology used by many corporations for quality and process improvement, Six Sigma also became the subject of many and various training and consultancy products and services around which developed very many Six Sigma support organizations CENTRAL CONCEPTS We can clearly observe from the definitions and history of Six Sigma that many people consider the model to be capable of leveraging huge performance improvements and cost savings. None of this of course happens on its own. Teams and team leaders are an essential part of the Six Sigma methodology. Six Sigma is therefore a methodology which requires and encourages team leaders and teams to take responsibility for implementing the Six Sigma processes. Significantly these people need to be trained in Six Sigma’s methods – especially the use of the measurement and improvement tools, and in communications and relationship skills, necessary to involve and serve the needs of the internal and external customers and  suppliers that form the critical processes of the organization’s delivery chains. Training is therefore also an essential element of the Six Sigma methodology, and lots of it. Six Sigma teams and notably Six Sigma team leaders (‘Black Belts’) u se a vast array of tools at each stage of Six Sigma implementation to define measure, analyse and control variation in process quality, and to manage people, teams and communications. When an organization decides to implement Six Sigma, first the executive team has to decide the strategy – which might typically be termed an improvement initiative, and this base strategy should focus on the essential processes necessary to meet customer expectations. This could amount to twenty or thirty business process. At the top level these are the main processes that enable the organization to add value to goods and services and supply them to customers. Implicit within this is an understanding of what the customers – internal and external – actually want and need. A team of managers (‘Black Belts’ normally) who ‘own’ this processes is responsible for: identifying and understanding these processes in detail, and also understanding the levels of quality (especially tolerance of variation) that customers (internal and external) expect, and then Measuring the effectiveness and efficiency of each process performance – notably t he ‘sigma’ performance – ie., is the number of defects per million operations (pro-rate if appropriate of course). The theory is entirely logical: understanding and then improving the most important ‘delivery-chain’ processes will naturally increase efficiency, customer satisfaction, competitive advantage, and profitability. Easily said – tricky to achieve – which is what the Six Sigma methodology is for. SIX SIGMA PROCESS The term â€Å"six sigma process† comes from the notion that if one has six standard deviations between the process mean and the nearest specification limit, as shown in the graph, practically no items will fail to meet specifications. This is based on the calculation method employed in process capability studies. Capability studies measure the number of standard deviations between the process mean and the nearest specification limit in sigma units. As process standard deviation goes up, or the mean of the process moves away from the centre of the tolerance, fewer standard deviations will fit between the mean and the nearest specification limit,  decreasing the sigma number and increasing the likelihood of items outside specification SCALE OF MEASUREMENT The table below gives long-term DPMO values corresponding to various short-term sigma levels. It must be understood that these figures assume that the process mean will shift by 1.5 sigma toward the side with the critical specification limit. In other words, they assume that after the initial study determining the short-term sigma level, the long-termCpk value will turn out to be 0.5 less than the short-term Cpk value. So, for example, the Defective parts per million opportunities (DPMO) figure given for 1 sigma assumes that the long-term process mean will be 0.5 sigma beyond the specification limit (Cpk = –0.17), rather than 1 sigma within it, as it was in the short-term study (Cpk = 0.33). Note that the defect percentages indicate only defects exceeding the specification limit to which the process mean is nearest. Defects beyond the far specification limit are not included in the percentages. Sigma level DPMO Percent defective Percentage yield Short-term Cpk Long-term Cpk 1 691,462 69% 31% 0.33 –0.17 2 308,538 31% 69% 0.67 0.17 3 66,807 6.7% 93.3% 1.00 0.5 4 6,210 0.62% 99.38% 1.33 0.83 5 233 0.023% 99.977% 1.67 1.17 6 3.4 0.00034% 99.99966% 2.00 1.5 METHODOLOGY Six Sigma projects follow two project methodologies inspired by Deming’s Plan-Do-Check-Act Cycle. These methodologies, composed of five phases each, bear the acronyms DMAIC and DMADV. DMAIC is used for projects aimed at improving an existing business process. DMADV is used for projects aimed at creating a new product or process design. The DMAIC project methodology has five phases: Define the problem, the voice of the customer,  and the project goals, specifically. Measure key aspects of the current process and collect relevant data. Analyze the data to investigate and verify cause-and-effect relationships. Determine what the relationships are, and attempt to ensure that all factors have been considered. Seek out root cause of the defect under investigation. Improve or optimize the current process based upon data analysis using techniques such as design of experiments, poka yoke or mistake proofing, and standard work to create a new, future state process. Set up pilot runs t o establish process capability. Control the future state process to ensure that any deviations from target are corrected before they result in defects. Implement control systems such as statistical process control, production boards, visual workplaces, and continuously monitor the process. Some organizations add a Recognize step at the beginning, which is to recognize the right problem to work on, thus yielding an RDMAIC methodology. DMADV or DFSS The DMADV project methodology, known as DFSS (â€Å"Design For Six Sigma†),[features five phases: Define design goals that are consistent with customer demands and the enterprise strategy. Measure and identify CTQs (characteristics that are Critical To Quality), product capabilities, production process capability, and risks. Analyze to develop and design alternatives, create a high-level design and evaluate design capability to select the best design. Design details, optimize the design, and plan for design verification. This phase may require simulations. Verify the design, set up pilot runs, implement the production process and hand it over to the process owner(s). THE TOOLS AND THEMES Like most great inventions, Six Sigma is not â€Å"all new.† While some themes of Six Sigma arise out of fairly recent breakthroughs in management thinking, others have their foundation in common sense. Before you dismiss that origin as no big deal, we’d remind you of a saying: â€Å"Common sense is the least common of the senses.† From a â€Å"tools†Ã‚  perspective, Six Sigma is a pretty vast universe. The more we have learned over the years about the Six Sigma system, the more we have come to see it as a way to link together—and even to implement—many otherwise disconnected ideas, trends, and tools in business today. Some of the â€Å"hot topics† that have direct application or can complement a Six Sigma initiative include: e-Commerce and Services Enterprise Resource Planning Lean manufacturing Customer Relationship Management systems Strategic business partnerships Knowledge management Activity-based management The â€Å"process-centred organization† Globalization Just-in-time inventory/production Six Themes of Six Sigma We’ll close out this introductory look at Six Sigma by distilling the critical elements of this leadership system into six â€Å"themes.† These principles—supported by the many Six Sigma tools and methods we’ll be presenting throughout this book—will give you a preview of how we’ll help you make Six Sigma work for your business. Theme One: Genuine Focus on the Customer During the big Total Quality push of the 1980s and 1990s, dozens of companies wrote policies and mission statements vowing to â€Å"meet or exceed customer expectations and requirements.† Unfortunately, however, few businesses tried very hard to improve their understanding of customers’ requirements or expectations. Even when they did, customer data-gathering typically was a one-time or short-lived initiative that ignored the dynamic nature of customer needs. In Six Sigma, customer focus becomes the top priority. For example, the measures of Six Sigma performance begin with the customer. Six Sigma improvements are defined by their impact on customer satisfaction and  value. We’ll look at why and how your business can define customer requirements, measure performance against them, and stay on top of new developments and unmet needs. Theme Two: Data- and Fact-Driven Management Six Sigma takes the concept of â€Å"management by fact† to a new, more powerful level. Despite the attention paid in recent years to measures, improved information systems, knowledge management, etc., it should come as no shock to you to hear that many business decisions are still being based on opinions and assumptions. Six Sigma discipline begins by clarifying what measures are key to gauging business performance; then it applies data and analysis so as to build an understanding of key variables and optimize results. At a more down-to-earth level, Six Sigma helps managers answer two essential questions to support fact-driven decisions and solutions: 1. What data/information do I really need? 2. How do we use that data/information to maximum benefit? Theme Three: Process Focus, Management, and Improvement In Six Sigma, processes are where the action is. Whether designing products and services, measuring performance, improving efficiency and customer satisfaction—or even running the business—Six Sigma positions the process as the key vehicle of success. One of the most remarkable breakthroughs in Six Sigma efforts to date has been convincing leaders and managers—particularly in the service-based functions and industries—that mastering processes is not just a necessary evil but actually a way to build competitive advantage in delivering value to customers. There are many more people to convince— with huge dollar opportunities tied up in those activities. Theme Four: Proactive Management Most simply, being â€Å"proactive† signifies acting in advance of events— the opposite of being â€Å"reactive.† In the real world, though, proactive management means making habits out of what are, too often, neglected business practices: defining ambitious goals and reviewing them frequently; setting clear priorities; focusing on problem prevention versus fire  fighting; questioning why we do things instead of blindly defending them as â€Å"how we do things here.† Being truly proactive, far from being boring or overly analytical, is actually a starting point for creativity and effective change. Reactively bouncing from crisis to crisis makes you very busy—giving a false impression that you’re on top of things. In reality, it’s a sign of a manager or an organization that’s lost control. Six Sigma, as we’ll see, encompasses tools and practices that replace reactive habits with a dynamic, responsive, proactive style of management. Considering today’s slim-margin-for-error competitive environment, being proactive is (as the airline commercial said) â€Å"the only way to fly.† Theme Five: Boundary less Collaboration â€Å"Boundary less† is one of Jack Welch’s mantras for business success. Years before launching Six Sigma, GE’s chairman was working to break down barriers and improve teamwork, up, down, and across organizational lines. The opportunities available through improved collaboration with in companies and with their vendors and customers are huge. Billions of dollars are left on the table (or on the floor) every day, because of disconnects and outright competition between groups that should be working for a common cause: providing value to customers. As noted above, Six Sigma expands opportunities for collaboration as people learn how their roles fit into the â€Å"big picture† and can recognize and measure the interdependence of activities in all parts of Process. Boundary less collaboration in Six Sigma does not mean selfless sacrifice, but it does require an understanding of both the real needs of end users and of the flow of work through a process or a sup ply chain. Moreover, it demands an attitude that is committed to using customer and process knowledge to benefit all parties. Thus, the Six Sigma system can create an environment and management structures that support true teamwork. Theme Six: Drive for Perfection; Tolerance This last theme may seem contradictory. How can you be driven to achieve perfection and yet also tolerate failure? In essence, though, the two ideas are complementary. No company will get anywhere close to Six Sigma without launching new ideas and approaches—which always involve some risk. If people  who see a possible path to better service, lower costs, new capabilities, etc. (i.e. ways to be closer-to-perfect) are too afraid of the consequences of mistakes, they’ll never try. The result: stagnation, putrefaction, death. Fortunately, the techniques we’ll review for improving performance include a significant dose of risk management (if you’re going to fail, make it a safe failure). The bottom line, though, is that any company that makes Six Sigma its goal will have to constantly push to be evermore- perfect (since the customer’s definition of â€Å"perfect† will always be changing) while being willing to accept—and manage—oc casional setbacks. SOME SUCCESS STORIES Seeing the impact that Six Sigma is having on some leading companies sets the stage for understanding how it can impact your business. As we relate some of these results, we’ll also be reviewing the history that has brought Six Sigma to the forefront General Electric Six Sigma has forever changed GE. Everyone—from the Six Sigma zealots emerging from their Black Belt tours, to the engineers, the auditors, and the scientists, to the senior leadership that will take this Company into the new millennium—is a true believer in Six Sigma, the way this Company now works.† —GE Chairman John F. Welch1 When a high-profile corporate leader* starts using words like â€Å"unbalanced† or â€Å"lunatics† in connection with the future of the company—you might expect a plunge in the company’s share price. At General Electric, however, that passion and drive behind Six Sigma have produced some very positive results. The hard numbers behind GE’s Six Sigma initiative tell just part of the story. From an initial year or so of break-even efforts, the payoff has accelerated: $750 million by the end of 1998, a forecasted $1.5 billion by the end of 1999, and expectations of more billions down the road. Some Wal l Street analysts have predicted $5 billion in gains from the effort, early in the decade. GE’s operating margins—for decades in the 10 percent range—continue to hit new records quarter after quarter. The numbers are now consistently above 15 percent, and even higher in some periods. GE leaders cite this margin expansion as the most visible  evidence of the financial contribution made by Six Sigma. Improvements from Services to Manufacturing The financial â€Å"big picture,† though, is just a reflection of the many individual successes GE has achieved through its Six Sigma initiative. For example: âÅ" ¦ A Six Sigma team at GE’s Lighting unit repaired problems in its billing to one of its top customers—Wal-Mart—cutting invoice defects and disputes by 98 percent, speeding payment, and creating better productivity for both companies. âÅ" ¦ A group led by a staff attorney—a Six Sigma team leader—at one of GE Capital’s service businesses streamlined the contract review process, leading to faster completion of deals—in other words, more responsive service to customers—and annual savings of $1 million. âÅ" ¦ GE’s Power Systems group addressed a major irritant with its utility company customers, simply by developing a better understanding of their requirements and improving the documentation provided along with new power equipment. The result: Utilities can respond more effectively to their regulatory agencies, and both the utilities and GE have saved hundreds of thousands of dollars a year. âÅ" ¦ The Medical Systems business—GEMS—used Six Sigma design techniques to create a breakthrough in medical scanning technology. Patients can now get a full-body scan in half a minute, versus three minutes or more with previous technology. Hospitals can increase their usage of the equipment and achieve a lower cost per scan, as well. âÅ" ¦ GE Capital Mortgage analyzed the processes at one of its top performing branches and—expanding these â€Å"best practices† across its other 42 branches—improved the rate of a caller reaching a â€Å"live† GE person from 76 to 99 percent. Beyond the much greater convenience and responsiveness to customers, the improved process is translating into millions of dollars in new business. The Actions behind the Results GE’s successes are the result of a â€Å"passionate† commitment and effort. Notes Welch: â€Å"In nearly four decades with GE I have never seen any Company initiative move so willingly and so rapidly in pursuit of a big idea.†2 Tens of thousands of GE managers and associates have been trained in Six Sigma methods—a hefty investment in time and money (which is appropriately deducted from the gains cited earlier). The training has gone well beyond  Ã¢â‚¬Å"Black Belts† and teams to include every manager and professional at GE—and many front-line people as well. They’ve instilled a new vocabulary revolving around customers, processes, and measurement. While dollars and statistical tools seem to get the most publicity, the emphasis on customers is probably the most remarkable element of Six Sigma at GE. As Jack Welch explains it: The best Six Sigma projects begin not inside the business but outside it, focused on answering the questionâ₠¬â€how can we make the customer more competitive? What is critical to the customer’s success? . . . One thing we have discovered with certainty is that anything we do that makes the customer more successful inevitably results in a financial return for us. AlliedSignal/Honeywell AlliedSignal—with the new name of â€Å"Honeywell† following its 1999merger—is a Six Sigma success story that connects Motorola and GE. It was CEO Larry Bossidy—a long time GE executive, who took the helm at Allied in 1991—who convinced Jack Welch that Six Sigma was an approach worth considering. (Welch had been one of the few top managers not to become enamoured of the TQM movement in the 1980s and early 1990s). Allied began its own quality improvement activities in the early 1990s, and by 1999 was saving more than $600 million a year, thanks to the widespread employee training in and application of Six Sigma principles.5 Not only were Allied’s Six Sigma teams reducing the costs of reworking defects, they were applying the same principles to the design of new products like aircraft engines, reducing the time from design to certification from 42 to 33 months. The company credits Six Sigma with a 6 percent productivity increase in 1998 and wit h its record profit margins of 13 percent. Since the Six Sigma effort began, the firm’s market value had—through fiscal year 1998—climbed to a compounded 27 percent per year. Allied’s leaders view Six Sigma as â€Å"more than just numbers—it’s a statement of our determination to pursue a standard of excellence using every tool at our disposal and never hesitating to reinvent the way we do things.† As one of Allied’s Six Sigma directors puts it: â€Å"It’s changed the way we think and the way we communicate. We never used to talk about the process or the customer; now they’re part of our everyday conversation.† AlliedSignal’s Six Sigma leadership has helped it earn recognition as the  world’s best-diversified company and the most admired global aerospace company . IMPACT There are many well known companies that have implemented Six Sigma programs and reached astounding results. Companies like General Electric, Motorola, Ford, Honeywell and American standard have all reaped the benefits of successful Six Sigma quality programs. Motorola claims to have saved $17 billion from 1986 to 2004 by successfully implementing their strategies throughout all departments of the company. The other companies have achieved staggering results such as cutting invoice defects and disputes, streamlined contract processes, reduction in project duration, waste elimination, reduced energy costs and increased production capacity. By understanding the philosophy and deploying the program, these companies have succeeded in making themselves more efficient and more profitable for their stakeholders. Companies wishing to make changes to their quality system should research this and consider Six Sigma as an option. BENEFITS It is clear that many companies have capitalized on the application of Six Sigma to their business model. If we look deeper into the appeal of Six Sigma, past the historical quantitative gains, we will find several benefits that companies find attractive. 1. â€Å"Generates sustained success† – The only way to sustain a high level of growth is to continually innovate and remake the organization. A Six Sigma process creates the skills and culture to achieve this continuous process improvement cycle. 2. â€Å"Sets a performance goal for everyone† – a company is made up of multiple departments with different tasks and objectives. Six Sigma provides a common objective for all departments to be as close to perfect as possible. The idea is that if you understand the customer’s requirements, then you can measure for defects. 3. â€Å"Enhances Customer Value† – The focus of Six Sigma is understanding what the customer requirements are and deli vering a product or service within those requirements. 4. â€Å"Increases the rate of improvement† – Six Sigma helps a company stay on top of it’s improvement efforts by constantly updating requirements and identifying defects before they happen. 5. â€Å"Promotes Learning† – Six sigma brings experts together with novices to manage the process and teach the Six Sigma way of business. Companies that use Six Sigma view it as learning tool that is critical to their success. 6. â€Å"Executes strategic change† – Six Sigma gives you a better understanding of your company processes. The philosophy is tied back to the company goals so when it’s time for change there is a higher probability of success.† NEGATIVES Just like any other quality improvement initiatives we have seen in the past, Six Sigma has its own limitations. The following are some of the limitations of Six Sigma which create opportunities for future research : 1. â€Å"Kills Creativity† – Six Sigma gives emphasis on the rigidity of the process which basically contradicts the innovation and kills the creativity. The innovative approach implies deviations in production, the redundancy, the unusual solutions, insufficient study which are opposite to Six Sigma principles. 2. â€Å"Role of consultants† – The use of â€Å"Black Belts† as itinerant change agents has (controversially) fostered an industry of training and certification. Critics argue there is overselling of Six Sigma by too great a number of consulting firms, many of which claim expertise in Six Sigma when they have only a rudimentary understanding of the tools and techniques involved. 3. â€Å"Rigid† – A more direct criticism is the â€Å"rigid† nature of Six Sigma with its over-reliance on methods and tools. In most cases, more attention is paid to reducing variation and searching for any significant factors and less attention is paid to developing robustness in the first place (which can altogether eliminate the need for reducing variation.) 4. â€Å"Criticism of the 1.5 sigma shift† – The 1.5 sigma shift has also become contentious because it results in stated â€Å"sigma levels† that reflect short-term rather than long-term performance: a process that has long-term defect levels corresponding to 4. 5 sigma performance is, by Six Sigma convention, described as a â€Å"six sigma process.†. The accepted Six Sigma scoring system thus cannot be equated to actual normal distribution probabilities for the stated number of standard deviations, and this has been a key bone of contention over how Six Sigma measures are defined. APPLICATIONS In pharmaceutical industry, adoption of the Six Sigma technique helped the industry reduce wastage and rework involved in the production. It was said that 5-10% of medicines produced during a period were to be discarded or modified due to the defects. The adoption of Six Sigma helped the pharmaceutical companies to reduce the errors in the production. Airline industry had to adopt the Six Sigma metrics for its survival. The increased cost of fuel, the competition driven by low budget airlines, etc has made the need for lower cost without a hit to quality the need of the hour. The number of errors in handling the calls from customers, and ticketing is to be minimised drastically. It was with this intention that the airline industry adopted Six Sigma into the organisation. Indian companies like Kingfisher, Jet Airways, and Indian Airlines, all have adopted Six Sigma technique into its process. Hospitality services are another industry which benefited by the adoption of Six Sigma techniques. Providing personalised service to each and every customer by bending to their demands within a limited time without comprising the quality was aided by the Six Sigma matrices. The Six Sigma technique is adopted in every field from maintaining full occupancy to efficient housekeeping, ensuring a balanced inventory supply, and to minimise wastage in the inventory. Starwood hotels and resorts Inc was the first company to adopt Six Sigma in the hospitality sector. Steel industries like TISCO use this technique to minimise the inadequacies in the design, imperfect products, etc. I. Logistics, insurance, call centres, all embrace the Six Sigma techniques for improving the quality of service provided by them. Six Sigma goes in to the details of improving customer service, generating business expansion and gaining knowledge about the service sectors business processes. Most service industries revolve around areas of finance, human resources and sales and marketing. Hence, Six Sigma delves deeply into the subject of soft skill. Irrespective of the type of industry, all companies have to adopt Six Sigma techniques as quality and timely delivery are crucial for their survival. SOME COMMON CONFUSUIONS KAIZEN – â€Å"Kaizen†, is a Japanese word, meaning â€Å"improvement†, or â€Å"change for the better† refers to philosophy or practices that focus upon continuous improvement of processes in manufacturing, engineering, and business management. When used in the business sense and applied to the workplace, kaizen refers to activities that continually improve all functions, and involves all employees from the CEO to the assembly line workers. It also applies to processes, such as purchasing and logistics that cross organizational boundaries into the supply chain. By improving standardized activities and processes, kaizen aims to eliminate waste (see lean manufacturing). Kaizen was first implemented in several Japanese businesses after the Second World War, influenced in part by American business and quality management teachers who visited the country. It has since spread throughout the world] and is now being implemented in many other venues besides just bu siness and productivity. Six Sigma process involves employees at every level to improve a process. The theory is that a machine operator is best suited to identify the waste surrounding that machine. Employees participate in KAIZENS (a sort of quality circle) to eliminate all the waste along the process of delivering to customers. Everything left over is meaningful and profitable work. Generally, the employees themselves are empowered to recognize the need for an improvement, and to make that change immediately. LEAN SIX SIGMA – â€Å"Lean Six Sigma† is a synergized managerial concept of Lean and Six Sigma that results in the elimination of the seven kinds of wastes (classified as Defects, Overproduction, Transportation, Waiting, Inventory, Motion and Over-Processing) and provision of goods and service at a rate of 3.4 defects per million opportunities Six Sigma as well is far more data-driven than Lean Six Sigma (and Lean). A Six Sigma level is, again, 3.4 defects per million; a Five Sigma level is 233 defects per million, and so on. As Michael L. George describes, every Six Sigma improvement requires â€Å"a measure to define the capability of any process.† This reliance upon precise measurement is what makes the DMAIC processlengthy; a DMAIC project may require thousands of measurements before project leaders can analyze the results. Lean Six Sigma does not ignore measurement where it is required, but does not rely upon it absolutely. TOTAL QUALITY MANAGEMENT – â€Å"Total Quality Management† or TQM is an integrative philosophy of management for continuously improving the quality of products and processes. TQM functions on the premise that the quality of products and processes is the responsibility of everyone who is involved with the creation or consumption of the products or services offered by an organization. In other words, TQM requires the involvement of management, workforce, suppliers, and customers, in order to meet or exceed customer expectations. TQM, as its name suggests, concerns itself entirely with quality. All efforts, finances and techniques are directed at improving quality as much as possible. While Six Sigma is certainly concerned with quality as well, it extends its focus to other issues such as product cycle time and cost. Because of this difference, Six Sigma can be much more complex to implement but also can create farther-reaching benefits. The goals of TQM and Six Sigma differ in significant ways. Total Quality Management has no specific goals or endpoints at which management can aim. Basically, the goal of TQM is to always become â€Å"better,† an objective that can become both a blessing and a curse as it continually inspires both motivation and frustration. Six Sigma, on the other hand, has the very tangible goal of 3.4 defects per million. This target gives the philosophy its name, as the amount is six standard deviations (represented by the Greek letter sigma) from the centre of a bell curve Accordi ng to Six Sigma specialist Thomas Pryzdek, TQM originally featured vague and abstract guidelines that were difficult, if not impossible, for most managers to turn into tangible and implementable strategies. Six Sigma attempts to fix this problem by creating specific areas to target for improvement. In lieu of general statements about quality improvement, the Six Sigma philosophy pinpoints sectors of specialized focus. IMPLEMENTATION †¢ Analyze – Is the discovery of variations Six Sigma programs are deployed  from the Top down and implemented from the bottom up. (Cariera and Trudell, 2006) You must have upper managements buy-in and full support. This support must be communicated effectively through the organization. Upper management must be willing to invest in training for their employees and willing to embrace the changes that will come out of the initiative. Although Six Sigma can involve some complex statistical theories and measurement tools, the barriers to successful implementations usually come from â€Å"behavioural† resistance rather than â€Å"technical† issues. (Kumar, 2006) The following are what Kumar considers â€Å"Fundamental rules for significant change†: †¢ Always include affected individuals in both planning and implementing improvements. †¢ Provide sufficient time for employees to change. †¢ Confine improvements to only those changes essential to remove the identified root cause(s). †¢ Respect an individual’s perceptions by listening and responding to his/her concerns. †¢ Ensure leadership participation in the program. †¢ Provide timely feedback to affected individuals. These are all key points to implementing Six Sigma, however to a Six Sigma critic’s point, there is nothing really new here. This is very similar to many other management and quality philosophies. Regardless of what name you give it, these fundamentals are imperative for instituting positive change in an organization. Perhaps by applying these fundamentals under a recognized program such as Six Sigma, there will be a better chance for success. Each phase is important in its own right; however the key thing for long lasting results in understanding the Control phase. The control phase must include a plan for continuous review and improvement. The DMAIC roadmap should be looked at as a circular process rather than linear. During the control phase companies must continually look for new opportunities then restart the process at Design. CASE STUDY Mumbai Dabbawalas, a perfect example of SIX SIGMA. -Dr. Pawan Agrawal The food is cooked at home. Tiffin is yours. They [dabbawalas] will simply deliver it from your home to your workplace before lunch time and deliver the empty tiffin box back in the evening at your home as well. Why would you want dabbawala to carry your tiffin? There are two reasons. One is that the Mumbai local trains have lines extending 60-70 km and two, they are crowded. If you have to reach office at 9, you must start at 6. But you wouldn’t want to wake your loved ones at 5 and have them prepare the tiffin for you; that’s where Dabbawala can help you. Another reason is that even if you start at 8, you won’t be able to carry your own tiffin because of how crowded the trains are. So, for these two reasons, Dabbawala has been in the business [of carrying your home food to your office] for the last 120 years. There’s a group of people called Varkari Sampradaya in Maharashtra; they are the devotees of Lord Vitthala and there’s a place called Pandha rpur, the town of the temple of Vitthala. When they go to that place, they wear a ‘tulasi mala’. And when a person wears this mala, he will never drink or smoke because Lord Vitthala doesn’t like it and the same principle is brought into practice here. Dabbawalas feel that their customer is their Lord Vitthala. These people are poor, they are working in difficult situations, they are not qualified and they don’t use technology, and yet, they possess all these qualities and work with passion and commitment. Dabbawala was started in 1890 by Mr. Mahadeo Havaji Bachche. He was once asked by a Parsi working in the Britisher’s rank, â€Å"Will you bring my tiffin from my home?† He simply answered â€Å"Yes, I will, no problem.† From that day onwards, he started to collect tiffins from homes and delivering them to the respective workplaces. In 1890, there was one dabbawala and one customer, and now, there are 5000 dabbawalas and 200,000 customers, which means, one dabbawala carries approximately 40 tiffins. The maximum weight comes to 65-70kg; carrying that much weight in the crowded local trains is a lot of hard work. Why do they do it then? Work is worship. And, as far as qualification is concerned, you will see that the average literacy rate is 8th grade schooling; which means the dabbawalas are illiterate and yet they have managed to achieve a Six Sigma quality rating, which means only one wrong service in a 6 million deliveries. Ownership is a feeling that an  empl oyee has to instil in oneself, and unless you get that feeling of ownership you cannot work excellently. In 120 years, it has never happened that a dabbawala has failed to deliver. It’s impossible. They will never tell you that â€Å"the trains are late today,† and even if Mumbai trains are late, the tiffins can’t be late. The dabbawala knows that if he’s not going in time, his customer will eat outside food, pay money for it and waste time. The dabbawala knows the consequences of going late. So he always goes on time. The people of Mumbai say with confidence that â€Å"our lunch can go wrong but not the Mumbai dabbawalas.† So nobody can stop you from being punctual.. Let me speak about (mukadal) group leaders. A group has 10, 20, or 25 dabbawalas, depending on the density of customers in your area, and their in-charge is the group leader. The responsibility to keep the dabbawalas and the customers happy is on the group leader. Despite the fact that he doesn’t get even a rupee extra for the extra10% that he works, he feels proud to be a group leader. For example, the group leader also takes care of the train passes of the dabbawalas, to check whether they have expired or not; he reminds the dabbawalas in case their passes are about to expire in the next 2-3 days and also buys the pass for the dabbawala if he fails to do so himself in order to ensure that timely delivery doesn’t suffer. I will tell you an instance of how one dabbawala performs duty in one day. He collects 40tiff in’s from a particular area and drops them in the Vile Parle railway station because his customer is from Vile Parle. He can’t deliver all of them because he would have to go all over Mumbai, so he leaves these 40 there. That’s his first job. His second job is to collect 35-40 tiffins from his group leader and deliver them to Dadar. His third job is to deliver 30 tiffins to Chavani Road, and in the fourth job from Chavani Road, he delivers 30 Tiffin’s to Churchgate. His fifth job is to go from Church Gate to deliver 30 tiffins to NarimanPoint. Finally, in his sixth job, he delivers 30 tiffins to Express Tower to the customers before lunch time and after lunch, he will reroute back to his original area and deliver the same tiffins from where he had  collected them. After all this, Forbes has found 1 erroneous delivery out of 6 million deliveries, but they don’t accept that either. They are unhappy that that  one error has occurred. Twelve years ago, some people from Delhi came to Dabbawala and said they want to do research on Dabbawala; they prepared a project and went back to Delhi. They called after 3 months and informed Dabbawala about Six Sigma. Dabbawalas didn’t know what it meant. They told Dabbawala it was a big honour so Dabbawala asked them to send it across. They were told to go to Delhi and collect it. Sixteen dabbawalas went to Delhi to collect the Six Sigma certification. People work so hard for three and Four Sigma but dabbawalas got Six Sigma because they didn’t care about the certifi cation and cared only about customer satisfaction. It is a big achievement especially without the use of technology. Even if the dabbawalas use technology in the form of mobile phones, they can’t because both their hands are used in delivering tiffins. Technology is useless for them for delivery. And after all this, they charge only 400 rupees per month for delivery. So, the question arises is that, why do they charge so less. They say customers are poor. If they want more income, they work extra. Dabbawala then gave me an example of a teacher, who earns only Rs 5000 per month as a government rule. He said, â€Å"Despite the teacher’s double graduation, I earn more than him, so I’m happy.† For example, some customers refuse to pay bonus, but the dabbawalas don’t disrupt their services. So I asked one of them why, he said, â€Å"the customer is my God, he has paid me 12 months’ of salary so it’s ok if he doesn’t pay me one month’s bonus.† Despite the disputes there has never been a police or a court case. Every 15 days they have a meeting. The disputing dabbawalas resolve their disputes and if they can’t, the president takes a call and they follow his judgment without questioning. Dabbawalas feel satisfied. I asked one customer, what he thinks about the dabbawalas. He said, â₠¬Å"Excellent. When I get my salary I am afraid of carrying it in the local train because it’s so crowded and I can get robbed so instead, after I have lunch, I put the money in the empty dabba and send to my wife.† Dabbawalas are very honest. If you do services consistently and with discipline, then the customer, at some point of time, will believe that you are God. In one day, one dabbawala handles 500 tiffins. There is a 79-year-old man who is a dabbawala, nobody’s forcing him, but he still works because he thinks he can still provide service to his customers. The dabbawalas use bicycles. Another thing is the coding system; about 100 years ago, they were using colour codes. Then when Mumbai  grew and the number of customers increased, they started using alphabets; A for Andheri, B for Bandra, etc. And today, they write a proper code with details of the source, destination and all the dabbawalas involved in that particular delivery. When this tiffin is coded and then washed, sometimes the coding becomes unclear, so the dabbawala takes colour out of his pocket and overwrites the code. He doesn’t complain about it, he just finishes the job. Due to the overcrowded Mumbai local trains, some people enter the l uggage department, and when they do, the tiffins stick to their heads. So they start fighting with the dabbawalas and the dabbawalas also fight with them but only till the station arrives, because after that they’re more interested in the delivery. They use carts for longer distances. In running local trains, they sort the tiffins to save time. Risk is there, but it’s there everywhere. You must work with the situation. For example, they lost some income and customers because of some instances. In 1969, customers stopped taking food. In 1975, there was a railway strike; the dabbawalas lost one month’s income. In 1982, 40,000 meal workers went on strike. Till today they’re on strike. A lot of people lost their lives. Dabbawalas have gone through all this and come out shining. They have been featured on multiple channels and have been awarded multiple awards. These 50 Indians have influenced Mumbai: Tata, Birla, Ambani, Thakarey, Shahrukh Khan, Amitabh Bachhan and Mumbai Dabbawala. Somebody took a survey in Mumbai about the likes of people, and Dabbawala was one of them. I am not a Dabbawala. I’m not involved in any of the operations at all. I have done a Ph.D. on this subject and my topic was ‘A study of logistics in supply chain management of Dabbawala in Mumbai.’ It took a lot of years to complete my Ph.D. But, two days into the research, I was taken aback by the p assion of these people. I decided to do the research whether or not I complete my Ph.D. Prince Charles came to Mumbai in 2003. Six months before his visit, Mr. Jeetendra Jain, in the British Council of India, contacted dabbawala to arrange a visit. Dabbawala first refused and then, after realizing that Prince Charles is Britain’s royalty in the manner of a king, he agreed, but, with two conditions. First one was that Prince Charles should come at the Dabbawala’s convenience — between 11 and 11.40 because that’s when they’re free. Second, Prince Charles must go to Dabbawala himself. Where to? The footpath. Prince Charles accepted these conditions. Richard Branson came to  Mumbai. He wanted a photo with Dabbawala to put it up in his office in London to send a message to his employees to work like Dabbawalas. That’s the impact of Mumbai Dabbawala. There was an inauguration of a book written by Shobha Bondre. This was inaugurated by the then Chief Minister of Maharashtra, Mr. Vilasrao Deshmukh. The chief minister said that for every program he goes an hour late but for a dabbawala program he came 5 minutes early because he was scared that if he came late the Dabbawalas will go away. ANALYSIS How the Dabbawalas works? 1. Collecting food dabbas 2. Sorting +Grouping 3. Transporting 4. Receiving 5. Delivering 6. Collecting empty dabbas 1. Collecting A collecting dabbawala, usually on bicycle, collects dabbas either from a worker’s home or from the dabba makers. The dabbas have some sort of distinguishing mark on them, such as a colour or symbol. 2. Sorting + Grouping The dabbawala then takes them to a designated sorting place, where he and other collecting dabbawalas sort (and sometimes bundle) the lunch boxes into groups. 3. Transporting The grouped boxes are put in the coaches of trains, with markings to identify the destination of the box (usually there is a designated car for the boxes). 4. Receiving The markings include the railway station to unload the boxes and the building address where the box has to be delivered. At each station, boxes are handed over to a local dabbawala. 5. Delivering: The local dabbawala delivers the dabbas to the respective places. 6. Collecting empty dabbas The empty boxes, after lunch, are again collected and sent back to the respective houses or dabba makers Factors contributing to their success 1. Cost efficient and faster delivery : The dabbawalas charge a nominal monthly fee which is affordable and they have an efficient delivery network which makes them deliver on time. 2. Highly reliable: On time delivery for all the â€Å"dabbas† and hardly any errors. All deliveries have ensured 100% customer satisfaction. There are cost best in time management and have been awarded six sigma rating. 3. Using Mumbai’s railway network : Using the Mumbai sub urban railways for their daily transportation from homes to the offices. Thus making it a cheaper and more efficient system. 4. Structure: They have a flat hierarchical in the organisation. Just 3 levels of organisation: carriers, supervisors and committee members. This flat structureimplies a wide span of control. Every supervisor has about 4-5 carriers under him. CONCLUSION Six Sigma looks at all work as a series of processes with inherent variations, which can cause waste or inefficiency. Focusing on those  processes with greatest impact on business performance, as defined by leadership teams, the methodology involves statistical analysis to quantify repeated common cause variations – which can then be reduced by the Six Sigma team. Six Sigma becomes a continuous process for quality improvement and cost reduction flowing throughout the company. Originally developed from a Japanese quality control process for manufacturing electronic semi-conductors, Six Sigma developed the capability of reducing problems or issues effecting customer expectations on key business processes. Six Sigma has provided the opportunity to drive forward important customer focused initiatives across the Cummins global organisation. As an improvement and cost reduction process, Six Sigma is equally valid for marketing and product development as well as manufacturing and c ustomer services. Six Sigma improvement projects and techniques are now the cornerstone of Cummins continued success in cost reduction and quality improvement. REFERENCES LINKS http://www.experts123.com/q/who-invented-six-sigma.html as on 11/10/2012 http://en.wikipedia.org/wiki/Six_sigma as on 11/10/2012 http://www.benchmarksixsigma.com/ on 12/10/2012 http://www.6sigma.us/six-sigma.php as on 13/10/2012 http://www.businessballs.com/sixsigma.html as on 13/10/2012 http://www.benchmarksixsigma.com/ as on 13/10/2012 BOOKS Pede, Peter.S (2002), Mc-Graw Hill, The Six Sigma Way (from 029-72) De Feo, Joseph A.; Barnard, William (2005). JURAN Institute’s Six Sigma Breakthrough and Beyond – Quality Performance Breakthrough Methods. New York, NY: McGraw-Hill Professional. ISBN 0-07-142227-7 (from p235- 245). Ramias, Alan, The Mists of Six Sigma, (2005), BP Trends (from p5-9) Eckes, George, Six Sigma for Everyone, 2003, John Wiley & Sons, Inc., Hoboken, NJ. (p 155-169)